Trailblazing integration with Qunifi’s Call2Teams
Based in the United Kingdom, Qunifi is a leading company in unified communications integration. Qunifi services are delivered globally from Microsoft Azure locations across three continents. The Azure platform, combined with management tools like Application Insights, have enabled Qunifi to scale without increasing management overhead.
Qunifi worked with Microsoft to develop Call2Teams, an Office 365 add-on that connects any private branch exchange (PBX) phone system with Microsoft Teams. The Call2Teams app is now available across 36 countries globally, enabled by the international transaction capability of AppSource.
Exciting marketing successes
Qunifi’s Marketplace Rewards benefits included various marketing options. Qunifi partook in social promotion on Twitter and Facebook, along with a press release and a partner success story. Microsoft has a strong social network, with 196,000 followers of its @msPartner Twitter account and 241,000 followers of its @mspartner Facebook account.
The press release, which announced the launch of Call2Teams on AppSource, was published in the run-up to Inspire. Qunifi saw a 38 percent surge in web traffic and product inquires as well as a doubling of traffic coming from the marketplace over the first few weeks after the release. This was amplified by a blog post by Microsoft that also went live during Inspire. Over the period of the press release and Inspire blog activity, Qunifi saw its LinkedIn visitor metrics increase by 64 percent.
Qunifi’s partner success story, detailing its Call2Teams app and its integration abilities, received 283 page views and provided an important landing page.
"Our partner success story is a great asset for use when pitching to customers, giving the endorsement of a place on microsoft.com and outlining our credentials from an independent perspective,” said Mark Herbert, Chief Executive Officer, Qunifi. “Having Microsoft standing by our side when promoting our service to partners and customers is a valuable benefit."
The Twitter social promotion, which advertised the free Call2Teams trial, gained Qunifi more than 26,000 views, and 145 viewers took up the call-to-action. During the campaign, Qunifi experienced a 50 percent increase in activity on its website.