Find campaigns. Customize resources. Close deals.
Across the ecosystem, partners are moving quickly to support customers on their frontier transformation journey. You’re building AI solutions, strengthening security, and modernizing data estates—and you need messaging that can keep pace with your delivery.
To support your go-to-market efforts and make campaign execution more efficient and impactful, we are introducing a new partner marketing experience: Partner Marketing Center Pro.
Partner Marketing Center Pro is an AI-driven hub that brings key marketing tools into one convenient, intuitive platform. Now, you can run end-to-end marketing campaigns powered by AI, with key features including asset customization, intelligent translation, comprehensive campaign reporting, and an AI assistant that supports you through each step.
Developed with modern, AI-powered marketing capabilities, Partner Marketing Center Pro is how you can generate targeted demand, personalize outreach at scale, and move faster from launch to measurable results. Over the coming months, we will continue adding new features that strengthen targeting, streamline execution, and improve performance insights across your campaigns.
“I'm not easily impressed with tools, and I'm very impressed with Partner Marketing Center Pro—the tool itself has been fantastic."
—Amanda Thompson, Senior Director of Marketing,
GTM Strategy and Campaign Solutions, Pax8
One unified, Microsoft AI-powered platform
You need marketing that’s practical, easy to put into motion, and aligned to how you sell. The updated Partner Marketing Center brings marketing campaigns and execution into one place, so you can find what you need faster, tailor content to your business, and launch campaigns without bouncing between tools.
Digital Marketing Content OnDemand (DMC), Go-to-Market (GTM) Toolbox, and the Geo Expansion Readiness Assessment have been retired, and their capabilities now live within the updated Partner Marketing Center. The result is a single hub where you can sharpen your marketing strategy and find, customize, publish, and deliver campaigns from one streamlined experience.
The new Partner Marketing Center experience offers:
- AI-powered search: Use natural language to find campaigns, collections, and assets. Describe what you’re trying to achieve and get to the right starting point faster.
- AI-enabled customization: Use information from your partner profile—such as logos and audience insights—to align copy, calls to action, and branding to your business.
- AI translation: Translate select assets into 130+ languages quickly.
- Start with a blank canvas: Build an asset from the ground up, then use AI to shape the first draft and move from idea to execution faster.
- Automated campaign execution: Send campaigns to multiple groups with a single click. This is especially useful for partners who share marketing resources across networks and teams and want a consistent way to distribute campaigns at scale.
- Collections aligned to commercial solution areas: With campaigns in a box aligned to key customer priorities across AI, security, and platform integration, it’s easier to choose the right assets and launch with confidence.
- Campaign reporting capability: Get real-time performance insights across your campaigns, including engagement and conversion signals, to understand what’s working and refine your approach over time.
With automated, ready-to-use campaigns, you can go to market faster and run more consistently at scale. This is not about adding another destination; it’s about reducing friction so you can focus on engaging customers and expanding relationships.
“Partner Marketing Center Pro helps us engage customers as industries, not segments...using AI to deliver relevant, localised messaging at global scale. That will have a direct impact on pipeline quality as our teams will spend less time adapting content or reconciling data, and more time engaging the right customers with the right message at the right moment. The result will be a more focused pipeline, stronger qualification, and partner conversations across the platform that are driven by insights.”
—Eisa Quelette, Microsoft Alliance Manager, Fusion5
Eligibility requirements
Partner Marketing Center Pro is a benefit of the Microsoft AI Cloud Partner Program available to partners who have purchased at least one partner benefits package, who have attained a Solution Partner designation, or who are currently enrolled in ISV Success.
If you don’t currently meet one of these requirements, you’ll continue to have access to a self-serve content library where you can find ready-to-use marketing assets, including purpose-built content aligned to Microsoft solution plays and key product messaging.
Get started today
- If you’re already running campaigns, this is your moment to simplify how you execute and scale. Test-drive Partner Marketing Center Pro now.
- If you’re still building your marketing muscle, the new Partner Marketing Center gives you a clear starting point with campaigns you can adapt to your business and your customers.
- Take a look at the one-pager to understand qualification and onboarding.
- Explore the FAQ to get clarity on changes, navigation, and access.
- Then choose one campaign, customize it, and launch it!
- If you are a partner who has not yet secured your partner benefits package, find out how to get started today.
Would you like to learn more? Join us every other Wednesday at 8:00 AM Pacific Time or 6:00 PM Pacific Time for Partner Marketing Center office hours.
Microsoft remains committed to evolving the Microsoft AI Cloud Partner Program to continue serving partners. This updated marketing experience is one more way we’re investing alongside you, so you can go to market with confidence and drive growth across the ecosystem.