Capitalize on the cloud opportunity

Partner Profitability blogs

Read the Partner Profitability blogs to learn more about how to capitalize on the cloud opportunity

Learn more

IDC predicts “greater cloud spending” will exceed $500 billion by 2020. This includes software as a service, platform as a service, infrastructure as a service, all the professional and managed services around cloud technology (both public and private), as well as the supporting software and hardware to make cloud implementations happen*.

How can you capture a portion of the $500 billion?


Partners have requested help in identifying how they can build a profitable business driving Microsoft cloud services, devices, and other products. To address this need we have provided the resources below which include scenario overviews and financial models to help you identify new opportunities to expand your profitability.


Use the resources provided to help you:

  • Build business cases for investing in new practices for your business.
  • Recognize how to maximize your profitability by adjusting key inputs and “what if” scenarios.
  • Understand what Project Services, Managed Services and Intellectual Property other leading partners are bringing to market surrounding each scenario.
  • Use the customer value model to define a focus, create your solutions, and build your marketing plan to determine the customer lifetime value of your offering.

Download the complete Microsoft Cloud Profitability Scenarios overview

Download the complete set of financial models

Download the Customer Lifetime Value Model

Read the Microsoft Cloud Profitability Scenarios research summary report

The financial models and statements contained herein are provided to you for illustrative purposes only, and should not be considered or relied upon as the actual or potential income, sales, profits, or earnings which you will realize, in whole or in part, as a result of deployment of Microsoft products and technologies. Some of the assumptions and figures provided are based on interviews and a survey of over 1000 partners during March – May of 2015, which you may find useful in assessing your own numbers. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.


*Source: IDC FutureScape: Worldwide Cloud 2016 Predictions — Mastering the Raw Material of Digital Transformation, doc #259840, November 2015


Microsoft Profitability scenarios


Woman on a headset.

Cloud Partner Profitability

Visit the Cloud Partner Profitability page

Man holding Windows Phone.

SureStep Profitability Benchmark toolkit

Get started on the road to profitability by taking a simple assessment to help identify where you are in your cloud journey

Woman holding Surface.

Partner Profitability Learning Path

View brand new videos, whitepapers, and training to help you increase profitability

Men in a discussion.

Cloud Adoption Profitability Playbook

Learn best practices for driving adoption of Microsoft cloud services