The Partner Opportunity for Microsoft Azure Services (Forrester TEI) Collection

This collection brings together the two Forrester Total Economic Impact studies commissioned by Microsoft (June 2026) that quantify the partner revenue opportunity for building and scaling a Microsoft Azure Services practice. Spanning the enterprise and SMB segments, the studies size the opportunity across Azure migration, data platform modernization and unification, and AI and agentic solutions, and detail the service mix, attach rates, engagement models, and investments that drive scalable, higher-margin growth. Partners can use these third-party findings to frame the opportunity, prioritize motions, and build the business case for a services-led Azure practice.