Above the Treeline branches out

Above the Treeline offers web-based tools to help people in the book industry connect readers with books. Looking to expand into Germany, Above the Treeline turned to Microsoft and its Go-To-Market Services team.

"When we wanted to break into Europe, Microsoft and the Go-To-Market Services team's efforts enabled us to expand into Germany."

John Rubin, President and CEO, Above the Treeline

Microsoft used its global marketing and PR engines to help drive Above the Treeline’s foreign brand awareness, supporting the partner’s press release and co-producing a mini-case study that was translated into German for an event in Germany. Microsoft also showcased Above the Treeline in its monthly Go-To-Market Newsletter and featured the partner’s solution as its App of the Day on @Azure, which has 360,000 Twitter followers.

Further driving brand reach across markets, the Go-To-Market Services team facilitated an online marketing campaign that resulted in more than 50,000 impressions and almost 1,500 clicks worldwide. The Go-To-Market Services team also promoted Above the Treeline in a Channel 9 blog post.

Product/Service

Headquartered in the United States, Above the Treeline creates solutions for publishers, booksellers, librarians, reviewers, and book industry pros. Its Edelweiss platform is integral in how publishers promote their titles to the industry and includes analytics to understand library holdings and bookstore inventory.

Industry

Book publishing