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App innovation

Get everything you need to develop, maintain, and market the intelligent applications customers want.

Your journey starts here

Learn more about the app opportunity, add development capabilities to your offerings, take your apps to market, and grow your business with support from Microsoft. Sign in for access to exclusive partner resources, or join the Microsoft Partner Network to get started.

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The opportunity

Discover why Microsoft is the best partner to help you create a cloud app development practice.

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Development

Find training, technical assistance, and product offers to help you build your app.

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Go to market

Learn how Microsoft can help you market and sell your apps to meet growing customer demand.

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Grow your practice

Explore ways to refine your offering, expand your sales reach, form partnerships, and be more profitable.

The opportunity

Cloud application development playbook

Guidance for business and technical leaders on how to take your app development practice from concept to successful reality.

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Strategy and operations

Define your value proposition, then get the right people and processes in place to execute your business plan.

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Marketing and sales

Promote your solutions, find customers, close deals, and build a foundation for long-term success.

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Growth and profitability

Use what you learn to refine your offering, identify expansion opportunities, and open new revenue streams.

How to build a practice

Not sure where to start or need more guidance? Follow these steps to integrate new cloud offerings and expand your business.

Specializations

While these elements are not required to build an app innovation practice, they can help you be successful in the areas that are relevant to your business.

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The customer-facing app opportunity

Learn about the market for apps that increase customer conversion and satisfaction—and how to sell more of them.

Download playbook
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The app modernization opportunity

Learn how to modernize existing business apps to meet today's IT challenges and constantly changing needs.

Get the playbook

Next step