NVIDIA GTC 2025, an AI conference for developers, was a global stage showcasing how software development companies are finding new ways to drive innovation using AI. From reshaping digital workflows to optimizing decision-making and unlocking new business opportunities, AI is reshaping industries far and wide.
Microsoft was on the ground not just as a technology provider, but also as a partner helping software companies accelerate AI innovation. This year’s event vividly showcased the burgeoning AI opportunities for Microsoft partners, with cutting-edge solutions making a tangible impact in sectors like healthcare, manufacturing, and more.
Read the blog by Omar Khan, Vice President, Azure Infrastructure Marketing, to learn more about how Microsoft and NVIDIA are working together to help shape the future of AI.
From unexpected generative AI applications to AI-driven robotics and digital twins, GTC 2025 left no doubt: AI is here to stay, with adoption led by trailblazing software companies.
Why GTC matters for software companies: innovation meets enterprise adoption
GTC has evolved into the conference where AI innovation converges with enterprise adoption. For software companies, it’s an essential platform to explore how AI is reshaping industries and how they can use NVIDIA’s accelerated computing with the Microsoft AI ecosystem to build, scale, and commercialize transformative solutions.
At the Microsoft booth, companies like Sight Machine, Bright Machines, Rescale, Flywheel, Accenture, Amdocs, and Capgemini showcased AI-powered solutions addressing complex industry challenges, from intelligent automation in manufacturing to telco AI care agents in healthcare.
“By working closely with Microsoft and NVIDIA, Sight Machine was able to rapidly integrate 3D visualization of production lines into our industrial AI data platform. Our AI-driven 3D digital twin of production seamlessly taps NVIDIA GPUs through Azure, providing a cost-effective platform for powerful, scalable AI computing.”
— Jon Sobel, Cofounder and CEO, Sight Machine
GTC 2025 also highlighted the role of cloud-powered AI infrastructure. The latest integrations of NVIDIA NIM on Microsoft Azure AI Foundry are empowering software companies to develop and deploy AI models at scale; for example, Epic is one of the first customers using this technology to improve AI-powered healthcare solutions.
AI trends at GTC 2025
GTC 2025 highlighted key trends shaping enterprise AI adoption. Here are the biggest takeaways for software companies:
- Scaling generative AI for enterprise: AI-powered agents, content generation, and large-scale data analytics were front and center. Microsoft and NVIDIA’s collaboration on Azure AI Foundry is providing software companies with the tools to build AI-native applications, while AI-optimized infrastructure is driving enterprise adoption of generative AI across industries.
- Accelerating AI-driven digital twins and robotics simulation: GTC 2025 marked the debut of Omniverse and Isaac Sim solutions on Azure Marketplace, making it easier for software companies to accelerate AI-driven digital twins and robotics simulation for manufacturing and industrial applications. These advancements are helping enterprises create intelligent, real-time digital models of physical environments which optimize production lines, predictive maintenance, and automation.
- Software companies driving AI transformation across industries: Software companies are at the forefront of AI innovation. Whether through AI-powered medical imaging from Flywheel or the AI-driven manufacturing solutions developed by Bright Machines, software companies are proving that AI adoption is not just a competitive differentiator—it’s a necessity. Microsoft’s partner ecosystem provides the AI infrastructure, tools, and marketplace to help software companies scale their businesses and reach new customers.
“With Bright Designer, we're redefining how products are designed for automation in an era of growing AI infrastructure needs. By [using] NVIDIA Omniverse and deploying on Azure, we're giving engineers a powerful, cloud-based tool to simulate and optimize product designs for robotic assembly—before a prototype is even made. With this collaboration, we're excited to enable new products to accelerate development, reduce manufacturing costs, and ultimately enter the market faster.”
— Chris Stori, CEO, Bright Machines
The Microsoft partner ecosystem: fueling AI-driven transformation
Our commitment to empowering software companies was on full display at GTC 2025. Through Azure AI Foundry, AI-optimized infrastructure, and marketplace integration, we’re providing software companies with the platform to build, deploy, and scale AI solutions faster than ever.
Microsoft and NVIDIA’s AI collaboration is helping software companies bring cutting-edge applications to market by using the full power of Azure. Companies like Sight Machine, Bright Machines, and Rescale showcased real-world AI solutions, demonstrating how AI is transforming industries today. The business opportunities for software companies are immense, with the Microsoft AI ecosystem empowering partners to create new revenue streams and providing access to enterprise customers through the cloud marketplace.
AI innovation is now—and software companies are leading the way
NVIDIA GTC 2025 highlighted AI innovation at scale, with software companies driving transformation across industries. Whether you are developing AI-native applications or integrating AI into existing solutions, the opportunity is vast. AI is here, and the time to build is now. Microsoft, in collaboration with NVIDIA, is equipping software companies with the AI infrastructure, tools, and marketplace they need to scale their business and drive impact.
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Let’s build the future—together!
