Azul Systems helps enable real-time business by using Java runtime solutions optimized for enterprise applications. When Azul Systems wanted to shine a light on Zulu, its fully open-source, cloud-ready Java platform, it turned to the Microsoft Go-To-Market Services team.

The Microsoft @Azure Twitter account featured Azul Systems Zulu as its App of the Day, reaching an audience of nearly 300,000. The Microsoft Go-To-Market Services team also worked with Azul Systems to publish a mini-case study, facilitated the launch of a co-branded web landing page, and promoted Azul Systems with a post on its Channel 9 blog and an article in the Microsoft Go-To-Market Newsletter. Azul Systems took part in two social campaigns through the team, one resulting in thousands of clicks and a 600% increase in engagement, and another producing hundreds of likes, favorites and conversions to the Azul Systems Azure Store page.

 

Product/Service

Headquartered in the United States, Azul Systems exclusively focuses on Java and the Java Virtual Machine (JVM), and builds enterprise Java runtime solutions. Azul’s Zing JVM is designed for workloads requiring low latency, large working memory, or highly consistent response times. Azul Zulu is a 100% open-source, certified build of OpenJDK with robust commercial support plans.

 

Industry

Cross-industry