To better serve its clients and offer its services to retailers operating in China, Teamwork Retail engaged AppScale, a Microsoft ISV, to help. AppScale is the only software that allows for the portability from Google App Engine to Microsoft Azure without any code modifications. It is also the world’s leading open-source, rapid development model for building scalable web and mobile applications. Teaming with AppScale, Teamwork Retail seamlessly moved its applications from Google App Engine to Microsoft Azure, running them on AppScale and operating in Azure’s datacenter.
When the cloud solutions were evaluated, Microsoft Azure was chosen for deployment to ensure optimal application performance and the required ability to scale as needed. Latency needed to be extremely low, and performance and reliability levels needed to be high—and Azure’s Beijing datacenter satisfied those requirements. In addition to its global capability, Azure provided the local support and service model that Teamwork Retail needed and the ability to create a hybrid environment to integrate with its current infrastructure.
“Microsoft provides a white-glove level of service with Azure that enabled Teamwork Retail to make the most efficient use of cloud services,” AppScale CEO Woody Rollins said about the migration.
After the migration, Teamwork Retail was better able to offer its products and services to Chinese retailers and other global retailers operating in China. It has also gained new business and, as a result, significantly expanded its client base.
Taking full advantage of AppScale’s and Azure’s benefits expands business
Now that Teamwork Retail is operating in China through AppScale in Azure, the company is taking full advantage of the expanded services and capabilities. Teamwork Retail now offers its clients functionality they didn’t have before the migration. This includes the ability to offer loyalty programs or notifications to customers about retail events to engage with and build their customer base—while at the same time giving them that omnichannel view of their customer base.
“The whole value is built around the performance,” said Michael Mauerer, CEO of Teamwork Retail. “We need to meet this extremely high online performance across any channel, and this technology just really lends itself to that. So, that’s the secret sauce, and AppScale made that possible by migrating to Azure.”
Prior to the migration to Azure, Teamwork Retail’s offering was strictly POS and did not have the real-time interactive component that now distinguishes the company as a leader in the retail technology space.