Broadcast |
Radio / podcasts / webinars |
Live or pre-recorded advertisement on a commercial radio station, podcast or webinar. Script design, production and/or placement of radio advertisement (spots) for Microsoft products or third-party products and Microsoft. |
Broadcast |
Movie Trailer / Cinema Trailer |
Advertisement appearing before or after movies at the theaters. Design, production and/or placement of Cinema (before or after movie) advertising for Microsoft product, services or MS + third party. |
Broadcast |
TV Broadcast/Infomercial |
Extended live advertisement on a commercial television station in the form of editorial content for Microsoft product, services or MS + third party. These can either be in the form of a television commercial or as a segment on a talk show or variety show. |
Print |
Single page, Dual Page, Fold Out |
Advertisement on customer print publications including Newspapers, Magazines, Circulars, Flyers, and Point of Sales print materials. Partner driven creation intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. |
Print |
Out of Home (OOH) |
Large format advertising of MS products, services or 3rd party + MS Product designed to attract consumers in high traffic public areas. Can include street furniture, displays or signboards, transit and alternative media. Only the printable area of the ad space is considered. For example, the printable area of a bus wrap includes the amount of physical space of the wrap, which may not include the entire bus. |
Print |
Catalog |
Print publications including, Brochures, and catalogs broadly sent to potential customers. Joint Collateral Catalogs are multi-page print documents which include Microsoft product, service or third party + Microsoft and may include other vendors. Production and distribution of Microsoft collateral material directed to channel partners. |
Digital |
Campaign Landing page |
Digital advertising campaign on the partner or other external web site, includes the design and posting of the landing page, to promote Microsoft product, services or MS + third party. It is normally used for a very specific topic and it can be incorporated as part of a website or it can live by itself. May allow for purchase from the immediate page. |
Digital |
Display Advertising |
Display advertisement on a customer-facing website or Mobile App that clicks through the intended web page featured in the display ads. Placement of online banner on a website owned by a third party for Microsoft product, services or MS + third party. May include add design/ content. Can be the partner web site or other third-party web site. Includes tracking statistics of advertisement. Advertisement appearing on a digital or social networking presence. such as YouTube, Netflix, Linked In, etc. Partner coordinated and/or hosted online channel to present MS technology related advertising or content. |
Digital |
Digital Communication |
E-catalog or digital communication including e-newsletter/e-mail and eBooks broadly sent to potential customers. Promotion/ advertising via email to partner database contacts, related to specific Microsoft product, services or MS + third party. Includes design, communication, and tracking. |
Digital |
Social Media Marketing |
Partner coordinated and executed social media advertising campaign of Microsoft product, services or MS + third party product including paid posts within social network sites, attach campaigns to develop online communities, blogs or miniblogs. |
Event |
General Awareness Event/ Conference |
Customer-facing events designed to announce news and generate demand for Microsoft product, services or MS + third party. Partner conducted or coordinated in-person academic instruction type of meeting, usually offered in small groups, related to Microsoft products, services or MS + third party. No sales happen. |
POS |
Visual Merchandise |
Third party channel physical point of sale materials for Microsoft product, services or MS + third party products including but not limited to signage, fixture and fact tag. Cannot be used for BOM costs. |
POS |
E-tail (digital POS / Product Detail Pages) |
Third party channel digital point of sale material and/or product detail page that does allow for purchase of Microsoft product, services or MS + third party products on the immediate web page. |
POS |
Demo / Demo Experience |
Includes in-store digital experiential advertising activity where customers can interact with Microsoft technologies, products or services as well as non-digital fixtures in Retail stores for a period of time. Partner coordinated/ executed live or recorded demos related to Microsoft technologies, products or services. EXCLUDED: Hardware purchase, including Microsoft products, and distribution targeted to provide loans/demo/seeding/sampling devices to potential customers. |
Readiness & Training |
Channel Partner Recruitment & Readiness |
Channel partner, Sales, Call Center Personnel Training & Partner employee driven activities associated with promoting and attracting channel partners. Includes events, training, training materials and other related activities.
CHANNEL & DEVICE MARKETING SPECIFIC GUIDANCE
Can include activities such as: Market Managers/Master Trainers & Trainers, Meet-up Events, Champion Programs, and Mystery Shopping
See Discretionary Labor Activities tab for detailed guidance for certain scenarios |
Readiness & Training |
Research/Whitepapers |
Activities such as focus groups, online surveys, quantitative analysis, case studies, and/or purchase so secondary research to learn more about user preferences Partner coordinated or executed development of report or guide to inform others in a concise manner about a complex topic related to Microsoft product, services or MS + third party. |