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Transform your sales with go-to-market sales plays

Sales plays are built on the core framework used by Microsoft sellers. They’ll help you align co-selling efforts around the top customer opportunities.

How sales plays work

Go-to-market sales plays group Microsoft technologies into customer-centric solutions to help focus your sales efforts on key personas and business outcomes.

Accelerate your sales

Use these frameworks to drive impactful digital transformation and focus discussions around what matters most to your customers.

Target high-value opportunities

Close more deals with confidence and accelerate your revenue growth with eight curated sales plays focused on the most in-demand solutions for SMB customers right now.
Migrate to Windows Server and SQL Server on Azure
Show your most cost-conscious customers the value of migrating to Windows Server and SQL Server on Azure with fully managed infrastructure and services. This frictionless transition also takes management pressure from teams and frees workers to spend more time creating.
Modernize with Azure Virtual Desktop

As hybrid work grows, desktop and app virtualization expand and offer new opportunities with Azure Virtual Desktop. Help your customers deploy a secure remote-work desktop and apps covered by the Azure Migration and Modernization Program, ensuring a cost-effective, frictionless transition. As hybrid work grows, desktop and app virtualization expand and offer new opportunities with Azure Virtual Desktop. Help your customers deploy a secure remote-work desktop and apps covered by the Azure Migration and Modernization Program, ensuring a cost-effective, frictionless transition.

Drive DevOps adoption with GitHub and Visual Studio

Enable efficient innovation for open-source software with Microsoft Azure DevOps with GitHub and Microsoft Visual Studio. Help your customers evolve from DevOps to DevSecOps, where developers, security, and operations teams are united for secure, continuous delivery.

Secure your customers' journey to the cloud
The ability to work from anywhere, communicate, and collaborate remains business-critical. Help your customers transition to the cloud for remote and hybrid work to improve productivity, satisfaction, and profitability by streamlining IT operations and vendor consolidations.
Explore the value of secure hybrid meetings
Many companies are transitioning to hybrid work solutions. Help them open new possibilities with the new Microsoft 365 hybrid meetings. They blend the security of on-premises with the flexibility of remote work.
Enable secure work from anywhere
Today's workforce needs to stay productive working on a broad range of devices. Most organizations allow personal endpoints at work, adding additional risks. Enable secure access to corporate resources across mobile, desktop, and virtual endpoints to boost productivity and mitigate security risks.
Highlight digital selling with Dynamics 365 Sales
Seventy-five percent of organizations expect a permanent shift to digital selling.1 Empower your customers to activate digital selling with AI-driven insights and more meaningful sales connections with the end-to-end digital experiences of Dynamics 365 Sales.
Help customers optimize with Dynamics 365
Guide your customers to the cloud and optimize their digital business processes to improve their financial dexterity, operational proficiency, and project-centric services. Show how they can make timely decisions using comprehensive, real-time reporting, embedded analytics, and AI-driven insights. 

Watch our 60-minute webinar and come away with actionable insights to activate your Azure business

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Map CloudAscent sales plays to go-to-market assets

Quickly identify the optimal sales plays for your existing customers in your CloudAscent customer propensity report.
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Get an actionable, customized marketing plan

Grow your Azure business with sales plays focused on business outcomes. Book a marketing consultation with Partner GTM Toolbox.
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Leverage Azure campaigns

Find sales plays for more Microsoft solutions

Tailor your approach to customers with specialized needs. Explore these additional sales plays covering a wide range of technology solutions to find the right campaign materials.

Microsoft Azure go-to-market sales plays

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Modern Work go-to-market sales plays

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Business Applications go-to-market sales plays

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Quickly execute your sales play campaigns

Digital Marketing Content OnDemand provides automated marketing technology to help you run ready-to-go, customizable campaigns aligned to the sales plays to easily generate leads.
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1Gartner (2019), What Sales Should Know About B2B Buyers in 2019.