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Scale your business

Microsoft can help you expand your business in new ways.


Do more together

The Microsoft AI Cloud Partner Program connects you with a global community of business
development experts, including app creators, service providers, and resellers—all working
to add value.

Are you ready to resell your app?

By following these steps and using these assets, your business will be on its way to greater scale and profitability.

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App considerations

Before packaging your app for resale, there are a few things to consider. Run through this checklist to make sure you’re prepared.

Learn more
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Develop a resale strategy

Set up your operations to support your app across multiple customers and determine how to price and license your app.

Get started
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Activate your new sales channel

Better understand the market for your app and utilize proven resources to prepare your sales team and win new customers.

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Get partners to sell on your behalf

Package sales materials, training, and support assets to help other resellers drive sales of your offering.

Check it out
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Connect and sell

Maximize visibility by promoting your offerings to customers and other partners.

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Go beyond Microsoft: Sell and support third-party apps

Third-party apps can help you quickly scale, increase profitability, and create differentiation. See how you can offer your customers a broader portfolio of solutions.

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Operations and sales readiness

First, do you have the right business model to take on additional solutions?

Assess your business
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Select the right ISV partner

Are you aligned on business goals? Do you work in the same vertical? Get answers to key questions here.

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Take your new offering to market

Develop a mutual strategy for selling and supporting your business solution.

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Measure your performance

Work together to define mutual success and agree on key performance indicators.

Take assessment

Microsoft Go-To-Market Services

Elevate your marketing presence and identify new sales opportunities with support from our dedicated GTM team.

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Build partnerships

Learn how to connect and collaborate with innovative partners, create new market opportunities, and support your mutual customers.

Learn more