Technosoft transforms retail and logistics for Nissan Philippines

October 16, 2025

Buying a car is a big moment for everyone. Not only are there financial considerations, but also emotional ones, shaped by aspirations, lifestyle, and trust in the brand. For automakers to meet customers at this moment, they must do more than just showcase vehicles. They have to anticipate needs, personalize the buying journey, and provide a seamless experience from browsing to ownership.

The challenge, however, lies in the complexity of automotive retail. From managing vast networks to integrating after-sales services, spare parts, and warranty claims, dealers must orchestrate an enormous volume of data and operations. Too often, this information sits in silos, limiting visibility across the customer journey and slowing decision-making. In a competitive and digital-first market, that friction can mean missed opportunities to connect with customers.

Dealers need a streamlined, unified view into their operations to make smarter, faster decisions—which is the specialty of Technosoft Automotive. With decades of experience and a global presence, their Technosoft Yana Automotive Solution (TAS, or Yana) is designed to provide dealers the holistic view they need by integrating employee resource planning (ERP), customer resource management (CRM), and digital marketing, empowering dealers to deliver smarter, faster, and more personalized customer experiences.

This expertise and capability was exactly what Nissan Philippines needed to transform their dealer and distributor ecosystem. And Technosoft Automotive was ready to take on the challenge.

Unifying data sprawl across 58 dealerships

Nissan Philippines oversees a network of 58 dealerships across the islands, importing vehicles from Japan and Thailand for distribution to local markets. But as the company’s sales base grew, its legacy IT systems struggled to keep pace. Individual dealerships operated on disparate systems, making it difficult to generate consistent, cross-sectional analysis of customer and supply chain data.

“There were two systems in place: a vehicle sales system and a parts sales system,” said Kensuke Okino, ASEAN IS/IT Head at Nissan Motor (Thailand) Co., Ltd. “From an IT perspective, the systems were outdated, which resulted in high costs and very low operational and maintenance efficiency.”

All the data, anywhere, all at once

Together, Nissan Philippines and Technosoft Automotive embarked on an ambitious project to unify systems and reimagine dealer operations from the ground up. At the heart of the solution was the deployment of Yana. Based in Microsoft products, including Microsoft Azure and Microsoft Dynamics 365 solutions for CRM, Yana unified data across the operations of Nissan Philippines, bringing together a new dealer management system (DMS), national sales company (NSC) ERP system, and digital marketing system.

Despite pandemic-related hurdles, including the difficulty of holding in-person workshops, Technosoft and Nissan collaborated closely using digital tools. Training sessions were recorded for on-demand learning, and the teams established a “One Team” culture that bridged IT, business stakeholders, and vendors. After an initial pilot program, the solution was implemented across all 58 dealerships.

The approach was carefully phased to reduce risk. First came the development of a DMS core, with fit-gap analysis and core function definition ensuring alignment between dealer requirements and system capabilities. From there, Technosoft and Nissan deployed integrated digital marketing tools and completed a full ERP implementation for order management, finance, and accounting.

The new platform introduced key capabilities:

• Dealer and distributor integration: Enables standardized operations across all dealerships.
• Near real-time data flow: Connects sales, service, parts, and finance for better business visibility.
• Digital marketing automation: Delivers timely, personalized communications to customers in a long purchase cycle.
• Mobile accessibility: Empowers field teams and dealers to manage negotiations, estimates, and maintenance directly from tablets and apps.
• Power BI dashboards: Provides cross-sectional, multifaceted analysis for data-driven decisions.

“Our team successfully implemented an integrated solution that includes DMS, NSC systems, CRM, mobile apps, data analytics, and a central database,” said Rainier Familaran, Philippines Sales Director at Technosoft Automotive. “This enables Nissan Philippines to gain a more comprehensive, relevant, and real-time understanding of the data that truly matters.”

The result was a modern, cloud-based digital backbone that not only solved Nissan’s immediate operational challenges but also created a scalable foundation for future innovation, including Microsoft AI integrations that Nissan plans to adopt.

“Nissan Philippines, Inc., successfully launched an integrated NSC System-ERP, dealer management system, and digital marketing system, a major step forward in our digitalization strategy,” said Paul Cruz, General Manager, IS/IT at Nissan Philippines Inc. “This achievement would not have been possible without the support and great collaboration of our technology partner, Technosoft. From the beginning, Technosoft demonstrated professionalism and technical expertise. Their team worked closely with ours to ensure a smooth and efficient implementation, aligning the system with our strategic goals and operational needs. This new platform is already making a significant impact—enhancing the customer experience, streamlining internal processes, and boosting overall work efficiency. It empowers our teams with better tools and insights, enabling us to deliver faster, smarter, and more personalized service. We extend our heartfelt thanks to Technosoft for their dedication and excellence throughout this project. We look forward to building on this success as we continue our journey toward a more connected and customer-centric future.”

A transformation for data and for customer experience

Yana's impact on Nissan Philippines has been transformational. With more than 930 DMS users and 110 NSC users onboarded, their dealer network now operates with unified systems that simplify operations and improve data accuracy, ultimately empowering teams to serve customers better.

“Nissan Philippines is promoting digital transformation of its operations by utilizing Technosoft Yana DMS, Yana NSC Systems, and Yana MKTG,” said Okino. “This enables us to provide timely, customized services to our customers and enhance our brand and sales performance through a digitalized dealer experience.”

With a strong digital foundation now in place, Nissan and Technosoft plan to deepen their collaboration by integrating AI-powered Copilot features and autonomous AI agents. These innovations have the potential to allow them to automate lead nurturing, further personalizing the buyer experience, and enhance decision-making across the organization.

“The project team at Nissan Philippines and Technosoft holds regular meetings and study sessions to provide feedback on operational issues and products,” said Okino. “We will fully leverage IT to enhance the customer experience, empower employees, and challenge ourselves to ‘do more with less.’ Additionally, by utilizing autonomous AI agents to automate tasks, make data-driven decisions, and streamline workflows, we are committed to doing our utmost to realize Nissan's vision of a sustainable mobility future.”

“With this platform, both OEM and dealers now have rapid and accurate access to the data they need,” said Dyainal Halim, Vice President of Product R&D at Technosoft Automotive. “Looking ahead, the use of AI and Copilot is expected to further enhance operational efficiency and customer experience.”