Maidenhead Bridge provides high-performing and secure networking connectivity

Motivated by a Unix-inspired mantra of "Do one thing and do it well," Maidenhead Bridge, an independent software vendor (ISV) in the emerging category of multi-cloud network software providers (MCNS), enables Microsoft Azure customers to connect to secure service edge (SSE) clouds with its cloud security connectors (CSC).

Maidenhead Bridge (MHB), founded in 2016, based in England, and a Microsoft partner for five years, helps Azure customers connect to Zscaler cloud and Netskope cloud, both Gartner Leaders. More recently, the company created an innovative technology called Private Cloud Private Access (PriCPA) — available in the Azure Marketplace, along with MHB offers such as CSC Mux for Zscaler with PriCPA and CSC Mux for Netskope with PriCPA — that simplifies and secures cloud-to-cloud, site-to-cloud, and site-to-site networking.

ISV Success and Marketplace Rewards help Maidenhead Bridge thrive

With a mission to provide the most performant and secure networking connectivity, and looking to increase sales of its virtual machines, Maidenhead Bridge turned to Microsoft's ISV Success to help optimize its offers on the Azure Marketplace. The program, which helps ISVs maximize their innovation using the Microsoft Cloud, included upward of $120,000 in cloud credits, tailored tools, one-to-one consultations, training resources, and more. 

Maidenhead Bridge has taken advantage of the program's benefits to improve its offerings in the Azure Marketplace as it aims to continue attracting customers such as Astra Zeneca, Infosys, Siemens, Ridge IT, British American Tobacco, and the Government of the United Kingdom. Those improvements include creation of Marketplace listings that are more polished and better oriented to its target market, featured category placement that has resulted in a 400 percent increase in visits to its publications, and a 40 percent increase in sales after its listings were "co-sell" ready. 

“Microsoft is the only cloud provider that understands ISVs,” said Adrian Larsen, CEO, Maidenhead Bridge. “They know in advance our challenges and struggles to create, publish, promote, and scale our products in Azure Marketplace. With ISV Success, Microsoft provides us with invaluable support and training.” 

Maidenhead Bridge also reports great satisfaction with the Azure sponsorship, saying the credits give the company peace of mind to create, test, optimize, and polish products to the highest level in every world region, and reach the level of excellence it desires. And the financial rewards have also made a difference, allowing MHB to commit to investing in improving current products, creating new ones, hiring more programmers, and rebuilding its website. 

"The ISV Success program and Marketplace Rewards completely changed how we work with Microsoft,” said Larsen. “The support and coaching received, and the benefits, have opened unique doors for us in the world market. ISV Success and Marketplace Rewards are so important to us that every day we ask ourselves, 'What else can we do in Azure?'"