Mogrify Case Study
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Objective: Creating a strong brand presence and awareness from scratch
When Stuart Moore, Director and one of the Founders of Insync Technology headed to Washington for a Microsoft Tech Summit in 2017 little did he know at the time the huge impact this trip would make.
“We’d been working with Engage Squared and Adopt & Embrace for some time. When we met up in Washington, we discovered that our roadblocks, common frustrations and approaches with customers were all very similar,” explains Stuart.
Joined by Versor and XR Elements, all five companies were already winning business but were looking to double down in their niche areas. “We got talking. We started to look more closely at a sister business of Engage Squared coming out of the UK which was part of an alliance,” adds Stuart.
This consortium approach would give space for the businesses to work closely together on some major projects. They’d be able to collaborate in a new and innovative way bringing the diverse mix of skills and offerings each group had together.
However, this new-found way of doing business meant additional operational duties emerged way beyond the teams’ scope and abilities.
“We workshopped a few ideas around an operating model and how we would go to market. We soon realised we were running our own businesses and the day to day operations that go with that. To launch a new brand and a new business, we needed to access scalability. We decided to reach out to a marketing company to help,” explains Stuart.
More than an identity: A strategic marketing approach to help transform the modern workplace
Modern Workplace Alliance looked for a business partner that was competent and agile, understood the Microsoft ecosystem, and that had expertise to deliver strategically as well as tactically.
The team approached Mogrify to help.
Mogrify’s in-depth and in-person “Kickstarter” strategy sessions resulted in the adoption of two strategic approaches—one to the customer and one to Microsoft sellers. Mogrify’s “Marketing-as-a-Service” was then unleashed with full force.
Within a few months Mogrify had developed a brand identity for the Modern Workplace Alliance, a website, marketing collateral, pitch decks specific to key target audiences, a strong social media presence, a full sweep of content from case studies to blogs and opinion pieces.
The Modern Workplace Alliance was set to change the way businesses think, ready to transform the workplace—all backed by the Mogrify marketing engine.
Mogrify had truly become an extension of the Modern Workplace Alliance.