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RackNap case study

RackNap raises brand awareness, increases leads, and sees additional benefits by working with Microsoft and its Go-To-Market Services team

Building brand awareness independently can be difficult

RackNap wanted more exposure for its cloud services delivery and business automation platform, which helps distributors and vendors provision, sell, and bill cloud solutions.

Teaming up with Microsoft to go to market

Through various co-marketing activities, the Microsoft Go-To-Market Services team assisted RackNap in helping its solution reach a wider audience and generate interest.

Creating opportunities and accelerating the sales pipeline

RackNap expanded its reach on social media through a promotion via the Microsoft Azure Twitter account and saw product inquiries spike by 75 percent after participating in a web conference with Microsoft field sellers.

RackNap, an automation platform

RackNap is a venture of ZNet Technologies Pvt. Ltd., which has been a Microsoft partner for almost a decade. RackNap arose out of a need by its sister venture, ZNetLive, to deliver cloud services with automation and manage back-end business functions. ZNetLive became one of the earliest Microsoft cloud solution providers (CSPs) in India and started using RackNap to seamlessly deliver Office 365 and Microsoft Azure to its customers. RackNap has evolved to be a solution that addresses all the challenges Microsoft CSPs face in delivering Microsoft cloud services.

RackNap's availability in the Azure Marketplace enables Microsoft Partners to easily install RackNap and deliver Office 365, Azure, and Dynamics 365, in addition to simplifying billing with a monthly subscription.
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The Microsoft Go-To-Market Services team empowers RackNap with marketing assistance

Microsoft Go-To-Market Services gives solution builders exclusive resources to help boost solution exposure, improve solution performance, and build better cloud businesses. RackNap’s participation in the program led to an internal web conference, a Microsoft telecommunications industry blog post, a press release, a social promotion, and an Azure Marketplace post announcing new offerings. The social promotion on the Microsoft Azure Twitter account resulted in more than 13,000 impressions, 97 total clicks, and 32 social engagements, and the web conference allowed RackNap to present its solution to dozens of Microsoft attendees.

Sabari Sampath, Senior Vice President of RackNap, delivered the web conference. “The web conference with Microsoft was very useful. The sales team acknowledged that RackNap will be able to help CSPs simplify the billing complexities and drive adoption of cloud services,” he said. “The survey results also proved the same. We have seen that the number of product inquiries has gone up by 75 percent in a month after the web conference.”

For the telecommunications blog post, Munesh Jadoun, Managing Director and Chairman at RackNap, highlighted how digital transformation is impacting the industry and how companies can seize the opportunity and flourish. “We have received an increase of 129 percent in traffic on our website by circulating this blog post,” Sampath said. “This has also helped us to increase the product inquiries for the RackNap platform by 69 percent.”

Sampath expressed satisfaction with the co-marketing experience. “Our overall experience with Microsoft Go-To-Market Services has been very positive,” he said. “The GTM team had a very thorough, methodical approach on how to achieve the goals.”
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“The web conference with Microsoft was very useful. The sales team acknowledged that RackNap will be able to help CSPs simplify billing complexities and drive adoption of cloud services. Product inquiries have gone up by 75 percent in a month after the web conference.”

–Sabari Sampath, Senior Vice President, RackNap

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