The Microsoft Go-To-Market Services team empowers RackNap with marketing assistance
Microsoft Go-To-Market Services gives solution builders exclusive resources to help boost solution exposure, improve solution performance, and build better cloud businesses. RackNap’s participation in the program led to an internal web conference, a Microsoft telecommunications industry blog post, a press release, a social promotion, and an Azure Marketplace post announcing new offerings. The social promotion on the Microsoft Azure Twitter account resulted in more than 13,000 impressions, 97 total clicks, and 32 social engagements, and the web conference allowed RackNap to present its solution to dozens of Microsoft attendees.
Sabari Sampath, Senior Vice President of RackNap, delivered the web conference. “The web conference with Microsoft was very useful. The sales team acknowledged that RackNap will be able to help CSPs simplify the billing complexities and drive adoption of cloud services,” he said. “The survey results also proved the same. We have seen that the number of product inquiries has gone up by 75 percent in a month after the web conference.”
For the telecommunications blog post, Munesh Jadoun, Managing Director and Chairman at RackNap, highlighted how digital transformation is impacting the industry and how companies can seize the opportunity and flourish. “We have received an increase of 129 percent in traffic on our website by circulating this blog post,” Sampath said. “This has also helped us to increase the product inquiries for the RackNap platform by 69 percent.”
Sampath expressed satisfaction with the co-marketing experience. “Our overall experience with Microsoft Go-To-Market Services has been very positive,” he said. “The GTM team had a very thorough, methodical approach on how to achieve the goals.”