Grow your business with ISV Success

Explore offerings, incentives, and other supported scenarios and benefits for software development companies.

With ISV Success, partners within the Microsoft AI Cloud Partner Program can build and innovate software across the Microsoft Cloud and grow through Microsoft Marketplace. Once enrolled, you can access core benefits, including:

  • AI resources: Gain a competitive edge by developing intelligent apps safeguarded by industry-leading data privacy and security.
  • Consultations and support: Get the support you need with 24/7 access to resources and a global community of experts.
  • Developer tools: Accelerate innovation with platforms that help you streamline development, reduce costs, and go to market faster.

Updates to the ISV Success Advanced Package
ISV Success includes AI investments spanning hands-on technical enablement, credits for AI development tools, and expanded benefits for software development companies with AI projects. With the ISV Success Advanced Package, software development companies that have attained Solutions Partner* with certified software** designations in Azure, Security, or Industry AI can get the support they need across every stage of ISV Success. High-performing ISVs with certified software designations in Azure, Security, or Industry AI can also qualify for financial incentives to build and deploy AI-powered solutions or migrate end customers to Microsoft Azure-based solutions.

Check eligibility

With ISV Success, partners within the Microsoft AI Cloud Partner Program can build and innovate software across the Microsoft Cloud and grow through Microsoft Marketplace. Once enrolled, you can access core benefits, including:

  • AI resources: Gain a competitive edge by developing intelligent apps safeguarded by industry-leading data privacy and security.
  • Consultations and support: Get the support you need with 24/7 access to resources and a global community of experts.
  • Developer tools: Accelerate innovation with platforms that help you streamline development, reduce costs, and go to market faster.

Updates to the ISV Success Advanced Package
ISV Success includes AI investments spanning hands-on technical enablement, credits for AI development tools, and expanded benefits for software development companies with AI projects. With the ISV Success Advanced Package, software development companies that have attained Solutions Partner* with certified software** designations in Azure, Security, or Industry AI can get the support they need across every stage of ISV Success. High-performing ISVs with certified software designations in Azure, Security, or Industry AI can also qualify for financial incentives to build and deploy AI-powered solutions or migrate end customers to Microsoft Azure-based solutions.

Check eligibility

Drive customer modernization with FY26 ISV Success initiatives

Access key financial rewards through new FY26 ISV Success partner incentives and benefits designed to accelerate customer migrations and modernizations. Partners with certified software designations—such as Azure, Security, or Industry AI—can unlock up to $1 million1 in Azure sponsorship credits, depending on Marketplace billed sales tier, as well as up to $175,000 through qualifying customer Migrate & Modernize engagements. These incentives are part of the Marketplace Rewards Advanced Package, which unlocks earning opportunities by supporting secure end customer Azure migrations.

New earning opportunities with FY26 incentives for Advanced SIs

Unlock new earning potential and drive Azure migrations with Microsoft FY26 incentives for Advanced System Integrator (SI) partners through the Azure Accelerate Partner Nominated track. Eligible SIs can nominate software development companies and customers for migration projects, with Microsoft validating eligibility before activation. Partners can earn up to $25,000 for qualified migration assessments, supporting scenarios such as SaaS migrations, deployment of software development companies’ solutions on customer tenants, and expansion or modernization projects. With payout tiers similar to software development company-led engagements, this incentive empowers SIs to grow services revenue and drive successful cloud transformations for customers.

Learn about incentives eligibility

View eligibility requirements and find incentives that support your business growth.

Check eligibility

Compare offerings to unlock earning opportunities

Explore available incentives packages today to start building your business and strengthening your Cloud and AI practice.

Offerings View guide

Unlock growth with certified software designations

Get the most from ISV Success. Certify your solutions to access advanced incentives, reporting, and GTM resources.

View resources

Ways the ISV Success Advanced Package supports your growth

Earn credits to support building and publishing

  • Up to 50 hours of technical consultations
  • Up to $55,000 in Azure credits
  • Up to $100,000 in cash incentives for building and publishing applications in Marketplace with qualifying Azure AI, apps, and data platform services

Grow with Microsoft Marketplace Rewards

  • Up to $175,000 in cash incentives for each end-customer migration to Azure-based applications
  • Incremental go-to-market benefits for Solutions Partners with certified software designations
    • Solution brief or solution battlecard
    • Solution play cards
    • Solution play video

ISV Success Advanced

Explore financial rewards and resources to accelerate transformations with ISV Success Advanced.

ISV Success Advanced

Explore financial rewards and resources to accelerate transformations with ISV Success Advanced.

ISV Success Advanced: Build & Publish

  • Accelerate digital transformation by designing, piloting, and publishing innovative Azure AI-enabled applications. Develop new or modernized solutions, run proof of value (POV) engagements, and publish to Microsoft Marketplace.
  • Partner eligibility:
    • Must be enrolled in the Microsoft AI Cloud Partner Program and have one of the following certified software designations: Azure, Security, or Industry AI. Also extended to partners with current Azure IP co-sell top tier benefits.
  • Maximum earning opportunity:
    • Up to $100,000 per engagement for large (L+) projects (>$250K Azure consumed revenue), with scaled payments for smaller project sizes.
Nominate your projectsActivities guide

ISV Success Advanced: Build & Publish

  • Accelerate digital transformation by designing, piloting, and publishing innovative Azure AI-enabled applications. Develop new or modernized solutions, run proof of value (POV) engagements, and publish to Microsoft Marketplace.
  • Partner eligibility:
    • Must be enrolled in the Microsoft AI Cloud Partner Program and have one of the following certified software designations: Azure, Security, or Industry AI. Also extended to partners with current Azure IP co-sell top tier benefits.
  • Maximum earning opportunity:
    • Up to $100,000 per engagement for large (L+) projects (>$250K Azure consumed revenue), with scaled payments for smaller project sizes.
Nominate your projectsActivities guide

 ISV Marketplace Rewards Advanced: Migration Assessment and POV

  • Lay the foundation for successful cloud migration strategies by delivering migration assessments and proof of value and enabling customers to transition to modern SaaS and data platforms.
  • Partner eligibility:
    • Must be enrolled in the Microsoft AI Cloud Partner Program and have one of the following certified software designations: Azure, Security, or Industry AI. Also extended to partners with current Azure IP co-sell top tier benefits.
  • Maximum earning opportunity:
    • Up to $25,000 per engagement for large projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsActivities guide

 ISV Marketplace Rewards Advanced: Migration Assessment and POV

  • Lay the foundation for successful cloud migration strategies by delivering migration assessments and proof of value and enabling customers to transition to modern SaaS and data platforms.
  • Partner eligibility:
    • Must be enrolled in the Microsoft AI Cloud Partner Program and have one of the following certified software designations: Azure, Security, or Industry AI. Also extended to partners with current Azure IP co-sell top tier benefits.
  • Maximum earning opportunity:
    • Up to $25,000 per engagement for large projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsActivities guide

ISV Marketplace Rewards Advanced: Customer Migrate & Modernize

  • Guide customers through secure and efficient migrations to Azure-based SaaS solutions. Provide expert implementation services, including application compatibility assessments and modernization activities.
  • Partner eligibility:
    • Must be enrolled in the Microsoft AI Cloud Partner Program and have a certified software designation (Azure, Security, Industry AI). Extended to partners with existing top tier benefits.
  • Maximum earning opportunity:
    • Up to $175,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsActivities guide

ISV Marketplace Rewards Advanced: Customer Migrate & Modernize

  • Guide customers through secure and efficient migrations to Azure-based SaaS solutions. Provide expert implementation services, including application compatibility assessments and modernization activities.
  • Partner eligibility:
    • Must be enrolled in the Microsoft AI Cloud Partner Program and have a certified software designation (Azure, Security, Industry AI). Extended to partners with existing top tier benefits.
  • Maximum earning opportunity:
    • Up to $175,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsActivities guide

Azure Accelerate Partner Nominated: ISV Customer Migrate & Modernize Assessment and POV

  • Nominate customers for migration and modernization assessments, delivering tailored migration plans and unlocking new Azure opportunities.
  • Partner eligibility:
    • Must have at least one of the following: Azure Expert MSP or one of these specializations: Infrastructure & Database Migration to Microsoft Azure, Kubernetes on Microsoft Azure, or Migrate Enterprise Applications to Microsoft Azure.
  • Maximum earning opportunity:
    • Up to $25,000 per engagement for large projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsActivities guide

Azure Accelerate Partner Nominated: ISV Customer Migrate & Modernize Assessment and POV

  • Nominate customers for migration and modernization assessments, delivering tailored migration plans and unlocking new Azure opportunities.
  • Partner eligibility:
    • Must have at least one of the following: Azure Expert MSP or one of these specializations: Infrastructure & Database Migration to Microsoft Azure, Kubernetes on Microsoft Azure, or Migrate Enterprise Applications to Microsoft Azure.
  • Maximum earning opportunity:
    • Up to $25,000 per engagement for large projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsActivities guide

*“Solutions Partner” refers to a company that is a member of the Microsoft AI Cloud Partner Program and may offer software, services, and/or solutions to customers. Reference to “Solutions Partner” in any content, materials, resources, web properties, etc. and any associated designation should be not interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rests solely with your business.

**A certification is (1) specific to the solution’s interoperability with Microsoft products and (2) based on self-attestation by the solution owner. Solutions are only certified as of the date the solution is reviewed. Solution functionality and capability are controlled by the solution owner and may be subject to change. The inclusion of a solution in marketplace and any such designations should not be interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rests solely with your business.

1 Throughout this document, $ refers to US dollar (USD).

2 Partners with existing access to these incentives will retain access through FY25 without any disruption.