Partners who demonstrate deep knowledge, extensive experience, and proven success driving Microsoft 365 usage and organizational change by providing adoption and change management services may seek the Adoption and Change Management specialization.
Customers are six times more likely to meet or exceed business objectives with effective change management¹. To help customers realize desired outcomes, it’s critical that end users adopt new services and embrace behavioral changes. Adoption and change management services present partners with a unique opportunity to create new revenue streams and deliver lifetime value to customers through Microsoft 365 adoption. The Adoption and Change Management specialization allows partners with an active Solutions Partner for Modern Work designation to further differentiate their organizations, demonstrate their capabilities, and build stronger connections with customers.
Partners who meet the comprehensive requirements to earn a specialization receive a customer-facing label that they can display on their business profile in Microsoft AppSource, are prioritized in customer searches to drive new business, and can generate a certified letter from Microsoft that verifies the specialization that they have earned.
1Prosci® 2018 Benchmarking data. Data from 2007, 2009, 2011, 2013, 2015, 2017.
Updates to Cloud Productivity competency and applicable specializations
Monthly active usage (MAU) has replaced active entitlements (AE) as the way we measure performance requirements. While AE is measured at the SKU level, MAU measures at the customer tenant level. With MAU, we can more accurately measure your progress towards attaining a Cloud Productivity competency and applicable specializations. Review the FAQ for more information on this change.
How do I apply?
Only administrators of an organization’s Microsoft partner account can submit an application for the Adoption and Change Management specialization on behalf of the organization. If you have the appropriate role and access, you can apply by logging in to your Partner Center account and navigating to your Partner Center dashboard > Membership > Specializations.