EPAM identified two key barriers to broader adoption. The first was data readiness. Many organizations lacked the infrastructure to support enterprise-grade AI. “It’s very hard to scale AI if your data is not ready for that,” Tikhomirov explained. “Building out data platforms and moving your data closer to AI models—modernizing and simplifying data—was a big trend.”
The second challenge was organizational alignment. In many cases, AI initiatives were driven by technical teams without full buy-in from business stakeholders. “If you just patch part of a process with AI, you’re not necessarily accelerating the entire process,” said Tikhomirov. “Your return on investment is less tangible, in such cases.”
EPAM spent the year helping customers address these foundational gaps. That included fixing data estates, navigating compliance, and aligning internal teams around shared goals.