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Adoption and Change Management specialization

Program Overview and Requirements

Program Overview

Partners who demonstrate deep knowledge, extensive experience, and proven success driving Microsoft 365 usage and organizational change by providing adoption and change management services may seek the Adoption and Change Management specialization.

Customers are six times more likely to meet or exceed business objectives with effective change management¹. To help customers realize desired outcomes, it’s critical that end users adopt new services and embrace behavioral changes. Adoption and change management services present partners with a unique opportunity to create new revenue streams and deliver lifetime value to customers through Microsoft 365 adoption. The Adoption and Change Management specialization allows partners with an active Solutions Partner for Modern Work designation to further differentiate their organizations, demonstrate their capabilities, and build stronger connections with customers.

Partners who meet the comprehensive requirements to earn a specialization receive a customer-facing label that they can display on their business profile in the Microsoft solution provider finder, are prioritized in customer searches to drive new business, and can generate a certified letter from Microsoft that verifies the specialization that they have earned.

Learn more about specializations.

1Prosci® 2018 Benchmarking data. Data from 2007, 2009, 2011, 2013, 2015, 2017.

Updates to Cloud Productivity competency and applicable specializations

Monthly active usage (MAU) has replaced active entitlements (AE) as the way we measure performance requirements. While AE is measured at the SKU level, MAU measures at the customer tenant level. With MAU, we can more accurately measure your progress towards attaining a Cloud Productivity competency and applicable specializations. Review the FAQ for more information on this change.

How do I apply?

Only administrators of an organization’s Microsoft partner account can submit an application for the Adoption and Change Management specialization on behalf of the organization. If you have the appropriate role and access, you can apply by logging in to your Partner Center account and navigating to your Partner Center dashboard > Competencies >specialization.

What are the requirements?

Eligible partners must meet the highest standards for service delivery and support. All requirements will be verified by Microsoft and/or a third-party vendor, either automatically or by manual review, and are subject to change.


Your organization must have an active Solutions Partner for Modern Work designation.


Achieve a minimum of 10,000 monthly active usage (MAU) growth within SharePoint, Teams and/or Yammer in a trailing twelve-month period.


Have at least two individuals who passed the Microsoft Services Adoption Specialist Partner University Assessment.


Provide three customer references that demonstrate the ability to drive customer organizational change through adoption and change management services using Microsoft 365 technologies. Review our guidelines for customer references before submitting.


Your specialization and associated benefits will remain in place for one year but require that you keep your Solutions Partner status in place. If you do not maintain your designation, you will lose your specialization status. On your renewal date, you will need to meet the current program requirements which may evolve over time.