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Publish your app

Get guidance for choosing the right marketplace and publishing your app.

Which marketplace is best for your app?

List your offers and trials, manage and monitor your app, and sell directly to customers within the Microsoft global ecosystem. Compare the benefits of AppSource and the Microsoft Azure Marketplace to find the one that works best for your business.

Features Azure Marketplace AppSource
Target audience IT professionals, developers (including database administrators, SecOps, DevOps, and others) Line-of-business (LOB) decision makers (including procurement, manufacturing, accounting, and others)
Built to extend Microsoft Azure Azure, Microsoft Dynamics 365, Office 365, Power BI, and Power Apps
Types of solutions and services Infrastructure solutions and professional services Finished LOB apps and professional services
Publishing options Contact Me, Consulting Services Offer, Trial, Virtual Machine, Solution Templates, or Managed Apps Contact Me, Consulting Services Offer, or Trial
In-app experience Azure Portal and command-line interface (CLI) Office 365, Dynamics 365, Power BI, Office client apps
Target audience
Azure Marketplace IT professionals, developers (including database administrators, SecOps, DevOps, and others)
AppSource Line-of-business (LOB) decision makers (including procurement, manufacturing, accounting, and others)
Built to extend
Azure Marketplace Microsoft Azure
AppSource Azure, Microsoft Dynamics 365, Office 365, Power BI, and Power Apps
Types of solutions and services
Azure Marketplace Infrastructure solutions and professional services
AppSource Finished LOB apps and professional services
Publishing options
Azure Marketplace Contact Me, Consulting Services Offer, Trial, Virtual Machine, Solution Templates, or Managed Apps
AppSource Contact Me, Consulting Services Offer, or Trial
In-app experience
Azure Marketplace Azure Portal and command-line interface (CLI)
AppSource Office 365, Dynamics 365, Power BI, Office client apps

Take your Marketplaces Consultation

Set up your app for success. Get personal, expert advice to prepare your app for validation and listing in either the Appsource or Azure Marketplace.

Do more with your application

There's more than one way to present your app in the marketplace. Learn about the options.

Illustration of a notebook

List

If you’re interested in receiving customer leads, listing is a good approach. (Available in both AppSource and Azure Marketplace.)

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Trial

A trial allows customers to explore your solution before buying, to help generate more and richer leads. (Available in both AppSource and Azure Marketplace.)

Illustration of a circled dollar sign

Transact

Sell virtual machines, software as a service (SaaS) subscriptions, managed apps, Azure solution templates, and containers direct to customers. (Azure Marketplace only.)

Benefits List your app Trial your app Transact
White-glove Azure Active Directory (AAD) integration and on-boarding
One Commercial Partner (OCP) catalogue listing
Marketplace listing optimization
Marketplace blog with newsletter and social amplification
Marketplace performance insights
Social promotion spotlight
Press release support
Mini case study
Marketplace featured apps and category promotion
Learning media webcast
Industry blog post
Test Drive sponsorship
Microsoft executive PR endorsement
White-glove Azure Active Directory (AAD) integration and on-boarding
List your app
Trial your app
Transact
One Commercial Partner (OCP) catalogue listing
List your app
Trial your app
Transact
Marketplace listing optimization
List your app
Trial your app
Transact
Marketplace blog with newsletter and social amplification
List your app
Trial your app
Transact
Marketplace performance insights
List your app
Trial your app
Transact
Social promotion spotlight
List your app
Trial your app
Transact
Press release support
List your app
Trial your app
Transact
Mini case study
List your app
Trial your app
Transact
Marketplace featured apps and category promotion
List your app
Trial your app
Transact
Learning media webcast
List your app
Trial your app
Transact
Industry blog post
List your app
Trial your app
Transact
Test Drive sponsorship
List your app
Trial your app
Transact
Microsoft executive PR endorsement
List your app
Trial your app
Transact

Publish your app today

You’ve learned everything you need to know. It’s time to show your app to the world and publish in one of our storefronts.

Next step: Market your app