Boosting impact

Build on top of your marketing foundation and strengthen the results of your marketing activity.

Learn how to engage the right customers

Get more great clients

Learn about buyer personas and the makings of a great client so you can find more of them.

Nurture marketing

Reduce costs and make the most of every customer touch point.

Revenue marketing

Discover the crucial role marketing plays in driving revenue.

From Prospect to Customer: Earn the Right to Sell

Now that you’ve earned a prospective customer’s interest, it's time to learn more about their business needs and facilitate the buying process. Download this quick guide—the second of a three-part series produced in collaboration with IDC—to take the next step.

Expand your reach

Manage your online reputation

It matters who you are online. See how to nurture and shape your image.

Build an offer

Follow these steps and complete these exercises to create a new offer or enhance an existing one.

Complete workshop

Pay-per-click advertising

Drive qualified customers to your website with targeted pay-per-click ads.

Download infographic

Make the most of online events

Get tips on conducting a memorable online event.

Creating customer-friendly content

Effective infographics

Follow these five steps to make helpful, user-friendly infographics.

Take your message public

Enhance brand credibility by publicizing newsworthy information with a public relations campaign.

Customer relationship management

Enhance customer experience and build loyalty through a customer relationship management (CRM) system.

Principles

Learn how to engage the right customers

Get more great clients

Learn about buyer personas and the makings of a great client so you can find more of them.

Nurture marketing

Reduce costs and make the most of every customer touch point.

Revenue marketing

Discover the crucial role marketing plays in driving revenue.

From Prospect to Customer: Earn the Right to Sell

Strategies

Expand your reach

Manage your online reputation

It matters who you are online. See how to nurture and shape your image.

Build an offer

Follow these steps and complete these exercises to create a new offer or enhance an existing one.

Complete workshop

Pay-per-click advertising

Drive qualified customers to your website with targeted pay-per-click ads.

Download infographic

Make the most of online events

Get tips on conducting a memorable online event.

Tactics

Creating customer-friendly content

Effective infographics

Follow these five steps to make helpful, user-friendly infographics.

Take your message public

Enhance brand credibility by publicizing newsworthy information with a public relations campaign.

Customer relationship management

Enhance customer experience and build loyalty through a customer relationship management (CRM) system.

List your app for more visibility

Want more interest in your solution? Expose your app to a multitude of customers by listing it in Microsoft Marketplace.

Learn now

More marketing must-haves

Visit Partner Marketing Center

Check out a collection of assets you can use to supplement your marketing efforts.

Explore

Digital Marketing Content OnDemand

Use this tool to put consistent, relevant, customizable marketing campaigns and sales materials right at your fingertips.

Use it now

Learn how to foster customer loyalty

Now that you know a thing or two about digital marketing, the ultimate goal is creating long-lasting growth by strengthening your customer relationships.

Building loyalty