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Create lasting connections

Referrals create valuable connections between partners and customers that can help you grow your business.

Set up your profile and manage your referrals

Build new and lasting customer relationships that help drive your business.

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Create your business profile

Sign in or join Microsoft Partner Center to create your profile.

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Publish your solution

Publish solutions in our commercial marketplace to connect to Microsoft customers, learn to optimize listings, and drive demand.

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Manage your referrals

Read the referrals guide for best practices and make sure to check your Partner Center inbox regularly for leads.

Validate your expertise and technical capabilities to attract more customers

Increase your visibility to customers by becoming an Expert Managed Service Provider, earning an advanced specialization, or attaining a competency.

Seamlessly integrate your CRM system with Microsoft Referrals

Use the Microsoft Partner API to connect your CRM system to our referrals engine to access leads and opportunities in your environment without missing a beat.

Why your profile and referrals are good for business

More ways to drive business growth

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Use Go-To-Market Services

Get access to content and programs that help you speed up your time to market, generate leads, and expand your business.

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Enhance your offering with a partner

Partner-to-partner relationships can help reduce the cost of going to market, build market share, and increase your profitability.

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Co-sell alongside Microsoft

You can prepare your business to collaborate with Microsoft in marketing solutions and driving joint revenue.