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Smart Partner Marketing

We’re here to help you maximize your marketing impact. Use these resources to attract and retain the right customers.

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Partner Benchmarking Tool

Use this tool to see where you are on your digital marketing journey and find out how we can help.

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Choose your level of marketing experience

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Getting established

If your marketing staff has two or fewer people, build a smart, strong marketing foundation.

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Boosting impact

If your marketing staff numbers about three to five, build on that foundation by amplifying your message.

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Building loyalty

If your marketing staff numbers six or more, deepen your customer relationships to see more profitable growth.

Partner Marketing Pros series

 Gerry Murray, Research Director at IDC

Listen to the podcast from Gerry Murray

In this two-part episode Research Director at IDC, Gerry Murray teaches us about organizing team structure and resourcing. In part two we focus on making wise investments and managing a budget for your marketing team.

Listen now

Watch the webinar

Learn to organize marketing activities for success in this webinar.

Read the blog

Focus on customer lifetime value for retention and long-term growth.

Success stories

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Palmetto Technology Group

See how Palmetto Technology Group’s marketing investment paid off when they improved how they told their story.

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BlueSilverShift

Learn how a one-page marketing plan and a strong belief in the codependent nature of marketing and sales has brought great success to BlueSilverShift.

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Content and Code

Using content marketing to tell their story, Content and Code saw more than a five-fold increase in leads.

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Qorus

See how Qorus was able to deepen its existing customer relationships while starting new ones.

More marketing must-haves

Visit Partner Marketing Center

Check out a collection of customizable assets you can use to supplement your marketing efforts.

Use Digital Marketing Content OnDemand

Use this tool to put consistent, relevant, customizable marketing campaigns and sales materials right at your fingertips.

Streamline marketing with Qorus

Use this application to streamline marketing and sales by integrating materials right into Microsoft Office 365 applications.

Start building your marketing foundation

Get off to a strong start with material that can help you build your basic marketing plan.