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Build on top of your marketing foundation and strengthen the results of your marketing activity.
Learn about buyer personas and the makings of a great client so you can find more of them.
Reduce costs and make the most of every customer touch point.
Discover the crucial role marketing plays in driving revenue.
Now that you’ve earned a prospective customer’s interest, it's time to learn more about their business needs and facilitate the buying process. Download this quick guide—the second of a three-part series produced in collaboration with IDC—to take the next step.
It matters who you are online. See how to nurture and shape your image.
Follow these steps and complete these exercises to create a new offer or enhance an existing one.
Drive qualified customers to your website with targeted pay-per-click ads.
Get tips on conducting a memorable online event.
Follow these five steps to make helpful, user-friendly infographics.
Enhance brand credibility by publicizing newsworthy information with a public relations campaign.
Enhance customer experience and build loyalty through a customer relationship management (CRM) system.
Want more interest in your solution? Expose your app to a multitude of customers by listing it in Microsoft Marketplace.
Check out a collection of assets you can use to supplement your marketing efforts.
Use this tool to put consistent, relevant, customizable marketing campaigns and sales materials right at your fingertips.
Now that you know a thing or two about digital marketing, the ultimate goal is creating long-lasting growth by strengthening your customer relationships.