Cloud Partner Profitability

It’s clear. The cloud is here, and it’s not just the early adopters and "born in the cloud" solution providers embracing the opportunity. Learn why 94 percent of Microsoft partners are satisfied with their vendor relationship and gain insights into how Microsoft stacks up versus other vendors through a new whitepaper available now.

Meet the modern partner

Through IDC research and discussions with thousands of partners around the world, we’ve identified four core pillars of the modern partner that contribute to building a successful, profitable cloud business.

The new Modern Partner Series, Part 1: The Booming Cloud Opportunity eBook provides an introduction into customer trends driving the market as well as new data about the greater cloud opportunity, which IDC has forecasted to reach $500 billion by 2020.*

*IDC eBook, sponsored by Microsoft, The Modern Microsoft Partner Series, Part 1: The Booming Cloud Opportunity, 2016


Four pillars of the modern partner

Discover what it takes to build a successful, profitable cloud business.

Person raising their hand.

Differentiate to Stand Out

Pursue a specialized strategy and create intellectual property (IP) services to differentiate your business.

Three people in a line.

Modernize Sales and Marketing

Utilize digital marketing and build a scalable sales engine to enhance your go-to-market strategy.

Four people in front of each other.

Optimize your Operations

Get the most from your people, process, tools, and tracking to improve your operational health.

A superstar amongst pillars.

Deliver Customer Lifetime Value

You’ve worked hard to land your customers. Become a trusted advisor and keep them for life.


Top profitability resources

Access all the tools you’ll need to grow your profitability in the cloud.

Expand your cloud business

Identify how you can build a profitable business driving Microsoft cloud services, devices, and other products.

Build your cloud business plan

This template is meant for enabling strategic planning to help you raise the funding to aggressively pursue the cloud opportunity.

Get trained for your cloud opportunity

Review this no-cost training content to fill your knowledge gap on becoming a profitable, modern partner.

Develop your cloud practice

Download these highly impactful practice development playbooks that focus on the “how to” grow a successful cloud practice: