Two men discuss marketing opportunities with Microsoft

Datacastle scales up with Microsoft partnership

Datacastle helps businesses keep their data safe and secure with simplified and scalable endpoint backup and data protection on Microsoft Azure. Knowing the importance of the right backup, Datacastle launched with the Microsoft Go-To-Market Services team in its corner.

"The Microsoft Go-To-Market Services team has been instrumental in Datacastle rapidly driving Azure consumption. In the last year, we grew Azure consumption by millions of dollars across all our global partnerships."

Craig Blessing, Vice President of Sales, Datacastle

Microsoft helped get the word out about Datacastle by supporting its press release and publishing a blog post about its launch, and it reached an audience of about 250,000 with a tweet on @Azure. Datacastle took part in an SEO/SEM campaign, facilitated by the Microsoft Go-To-Market Services team, to improve search results and rank, and it participated in an episode of TechNet Radio that generated more than 40,000 user views. By combining this multifaceted approach with a co-sell partnership with Microsoft, Datacastle has experienced a sharp uptick in its customer base over the past year.

Product/Service

Headquartered in the United States, Datacastle protects enterprises from mobile data loss and data breach with simplified and scalable endpoint backup and data protection. Its Datacastle RED product provides secure and auditable access to enterprise data on critical devices, anytime, anywhere.

Industry

Cross-industry