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Azure Migrate and Modernize and Azure Innovate for SIs and ISVs

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What’s New!

  • Azure Innovate Partner-led: New Pilot/POC and deployment offers for Developer Productivity
  • Azure Innovate Partner-led: New ISV Pilot/POC and deployment offerings for Analytics
  • Azure Innovate Partner-led: New ISV Pilot/POC and deployment offerings for Build & Modernize AI Apps

For complete list of offering details see Partner Walking deck below in the Resources section.

Azure Hero Partner Offerings

Azure Migrate and Modernize and Azure Innovate are two hero partner offerings to help both SIs and ISVs accelerate your customer’s end-to-end cloud journey on Azure.

These comprehensive offerings help partners increase deal velocity and reduce time to value with funding that ranges from pre-to-post sales, all accessible right within Partner Center.

Read our CVP, Alysa Taylor’s blog on the latest Azure product and offering announcements here!

Read the blog

Azure Migrate & Modernize Partner-led: Scenarios

Infra & DB

Infrastructure and Database Migration​

Azure Migrate and Modernize (AMM) helps accelerate and simplify customer migration and modernization projects. In this engagement, partners will provide expert guidance to execute an infrastructure and database migration project. It can include migrating any of the following workloads to Azure: Windows Server, Linux, SQL Server and open-source databases. Hybrid deployments with Azure Arc are also supported.
Microsoft strongly recommends that the new Azure workloads should be setup in a secure manner. ​Secure Migrations can include any/all the following:​ 
Microsoft Defender for Cloud (or equivalent 3rd party security product), Azure networking security (including network security groups, secure VNet configurations, Azure Front Door with WAF policies, Azure Bastion and DDoS protection) & Azure Firewall Premium and configure firewall manager policies & alerts.

Eligibility: partner must have either the Azure Expert MSP or Azure Specialization in Infrastructure & Database Migration.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Solution Assessment for Rapid Migration
POE document for this assessment.
Extra Small Project Size
POE document for Extra Small project size Infra & DB Migration: $10K - $25K/year planned Azure Consumption.
Small Project Size
POE document for Small project size Infra & DB Migration: $25K - $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project size Infra & DB Migration: $125K - $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project size Infra & DB Migration: $250K - $500K/year planned Azure Consumption.
Extra Large Project Size
POE document for Extra Large (XL) project size Infra & DB Migration: >$500K - $750K/ year planned Azure Consumption.
Extra Large Project Size
POE document for Extra Extra Large (XXL) project size Infra & DB Migration: >$750K - $1 Million/ year planned Azure Consumption.
Migrate Enterprise Apps

Migrate Enterprise Apps

Azure Migrate and Modernize (AMM) helps accelerate and simplify customer migration and modernization projects. In this engagement, partners will provide expert guidance to help migrate a portfolio of existing customer’s applications to Azure App Service with minimal code changes. The following patterns are supported: (i) migration of .NET applications to Azure App Service, (ii) migration of Java applications to Azure App Service.​
Microsoft strongly recommends that the new Azure workloads should be setup in a secure manner. ​Secure Migrations can include any/all the following:
​ Microsoft Defender for Cloud (or equivalent 3rd party security product), Azure networking security (including network security groups, secure VNet configurations, Azure Front Door with WAF policies, Azure Bastion and DDoS protection) & Azure Firewall Premium and configure firewall manager policies & alerts.​

Eligibility: Partners must have the Azure Specialization in Migrating Enterprise Apps.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Solution Assessment for Rapid Migration
POE document for this assessment.
Small Project Size
POE document for Small project size App & Data Mod: $25K - $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project size App & Data Mod: $125K - $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project size App & Data Mod: $250K - $500K/year planned Azure Consumption.
AVD

Azure Virtual Desktop

Azure Migrate and Modernize (AMM) helps accelerate and simplify customer migration and modernization projects. In this engagement, partners will provide expert guidance to migrate a customer’s Windows desktops and apps to Azure Virtual Desktop, Citrix Cloud on Azure or VMware Horizon Cloud Service for Azure.
Microsoft strongly recommends that the new Azure workloads should be setup in a secure manner. ​Secure Migrations can include any/all the following:​
Microsoft Defender for Cloud (or equivalent 3rd party security product), Azure networking security (including network security groups, secure VNet configurations, Azure Front Door with WAF policies, Azure Bastion and DDoS protection) & Azure Firewall Premium and configure firewall manager policies & alerts.

Eligibility: Partners must have the Azure Specialization in Azure Virtual Desktop.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Small Project Size
POE document for Small project size AVD: $25K - $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project AVD: $125K - $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project size AVD: $250K - $500K/year planned Azure Consumption.
VMware

Azure VMWare Solution

Azure Migrate and Modernize (AMM) helps accelerate and simplify customer migration and modernization projects. In this engagement, partners will provide expert guidance to execute a migration of a customer’s VMware environment to Azure VMware Solution.
​Microsoft strongly recommends that the new Azure workloads should be setup in a secure manner. ​Secure Migrations can include any/all the following:​ 
Microsoft Defender for Cloud (or equivalent 3rd party security product), Azure networking security (including network security groups, secure VNet configurations, Azure Front Door with WAF policies, Azure Bastion and DDoS protection) & Azure Firewall Premium and configure firewall manager policies & alerts.​

Eligibility: Partners must have either Azure Expert MSP OR the Azure Specialization in Azure VMWare Solution.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Small Project Size
POE document for Small project size VMWare: $25K - $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project VMWare: $125K - $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project size VMware: $250K - $500K/year planned Azure Consumption.
SAP

SAP workloads (Native & RISE) 

Azure Migrate and Modernize (AMM) helps accelerate and simplify customer migration and modernization projects. In this engagement, partners will provide expert guidance for a customer’s SAP on Azure project. Both SAP on Azure & SAP RISE workloads are supported in Azure Migrate & Modernize Partner-led with distinct offers.
Please ensure you pick the correct offer based on whether the project will include running SAP on the customer's Azure subscription (SAP Migration) or a tenant in Azure managed by SAP (SAP RISE).

For SAP Migration to Azure workloads, Microsoft strongly recommends that the new Azure workloads should be setup in a secure manner. ​Secure Migrations can include any/all the following:​
Microsoft Defender for Cloud (or equivalent 3rd party security product), Azure networking security (including network security groups, secure VNet configurations, Azure Front Door with WAF policies, Azure Bastion and DDoS protection) & Azure Firewall Premium and configure firewall manager policies & alerts.​

Eligibility: Partners must have Azure Specialization in SAP on Microsoft Azure.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

SAP Migration Assessment (Native & RISE)
POE document for this assessment.
SAP Migration Small
POE document for SAP Migration project: $25K – $125K/ year planned Azure Consumption.
SAP Migration Medium
POE document for SAP Migration project: $125K – $250K/ year planned Azure Consumption.
SAP Migration Large
POE document for SAP Migration project: $250K – $500K/ year planned Azure Consumption.
SAP RISE Small
POE document for SAP RISE Small project: $100K – $300K/ year SAP RISE Annual Contract Value.
SAP RISE Medium
POE document for SAP RISE Medium project: >$300K – $500K/ year SAP RISE Annual Contract Value.
SAP RISE Large
POE document for SAP RISE Large project: >$500K – $750K/ year SAP RISE Annual Contract Value.
ISV: SaaS & BYOL

ISV Azure SaaS & BYOL

Azure Migrate and Modernize (AMM) helps accelerate and simplify customer migration and modernization projects. In this engagement, partners will provide expert guidance to execute a customer’s migration project to solutions built on Azure. It can include migrating customers to the partner’s SaaS or BYOL offering on Azure.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Small Project Size
POE document for Small project sized ISV SaaS & BYOL: $25K – $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project sized ISV SaaS & BYOL: >$125K – $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project sized ISV SaaS & BYOL: >$250K – $500K/year planned Azure Consumption.

Azure Innovate Partner-led: Scenarios

Analytics

Analytics​

Azure Innovate for Analytics provides guidance, resources, and funding to drive consistent execution and customer experience, accelerating the demand, pipeline, and consumption of Azure Analytics Services. In this engagement, partners will provide expert guidance to help with migrations and modernization of a customer’s data estate. The following post-sales patterns are supported: (i) migration and deployment services of on-premise or cloud data warehouse platforms (ii) new analytics use cases.  Project should be deploying key analytics services inclusive of  – Power BI Premium, Synapse, Databricks, Purview, ADX and/or Microsoft Fabric. Power Bi Premium deployments will be considered only if there is pull-through of Analytics and AI consumption.

Eligibility: Partners must have the Azure Specialization in either- Analytics on Microsoft Azure OR Data Warehouse Migration to Microsoft Azure.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Pilot/POC
POE Document for Pilot or Proof of Concept.
Small Project Size
POE document for Small project sized Analytics : $25K – $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project sized Analytics: >$125K – $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project sized Analytics: >$250K – $500K/year planned Azure Consumption.
Build & Modernize AI Apps

Build & Modernize AI Apps

Azure Innovate helps accelerate customer digital transformation and supports partners in delivering innovation projects. In this engagement, partners will provide expert guidance to help build new or modernize existing customer’s applications using Azure application, database, and AI services. The following patterns or their combinations are supported: 

  • Containerization of applications
  • Re-platform apps on Azure PaaS
  • Infusing apps with AI capabilities
  • Modernization of underlying application data using SQL and NoSQL cloud databases

Eligibility:  Partners must have the Azure Specialization in either- Build & Modernize AI Apps OR Kubernetes on Azure OR AI & ML in Azure.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Pilot/POC
POE Document for Pilot or Proof of Concept.
Extra Small Project Size
POE document for Extra Small project size: $10K - $25K/year planned Azure Consumption.
Small Project Size
POE document for Small project sized : $25K – $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project sized : >$125K – $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project sized : >$250K – $500K/year planned Azure Consumption.
Developer Productivity

Developer Productivity

Azure Innovate for Accelerate Developer Productivity helps accelerate customer digital transformation and supports partners in delivering innovation projects to drive pipeline, billed revenue, and consumption of GitHub, Visual Studio, and Azure DevOps. In this engagement, the partner must deploy at least one of the following: 
Azure DevOps product suite (including but not limited to Azure DevOps, Azure Pipelines etc.) GitHub Enterprise product suite (including but not limited to GitHub Enterprise, GitHub Advanced Security, GitHub Copilot, GitHub Actions, GitHub Codespaces, etc.), Microsoft Dev Box, Visual Studio, and/or Azure Load Testing. 

Eligibility: Partners must have the DevOps with Github on Microsoft Azure Specialization.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Pilot/POC
POE Document for Pilot or Proof of Concept.
Extra Small Project Size
POE document for Extra Small project size: $10K - $25K/year planned Azure Consumption.
Small Project Size
POE document for Small project sized: $25K – $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project sized: >$125K – $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project sized: >$250K – $500K/year planned Azure Consumption.
ISV: Analytics

ISV: Analytics App Publish

Azure Innovate for Analytics provides guidance, resources, and funding to drive consistent execution and customer experience, accelerating the demand, pipeline, and consumption of Azure Analytics Services. 
In this engagement, partners will drive migrations and modernization of data estate for their applications and publish Marketplace offers. 
The following publish patterns are supported: (i) migration or modernization services of on-premise or cloud data warehouse platforms (ii) new analytics use cases.  Project should be integrating key analytics services inclusive of  – Power BI Premium, Synapse, Databricks, Purview, ADX and/or Microsoft Fabric – into their applications. Power BI Premium integrations will be considered only if there is pull-through of Analytics and AI consumption. 

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Pilot/POC (Standard)
POE Document for Pilot or Proof of Concept.
Pilot/POC (XL)
POE document for the XL Pilot/POC Offer.
Small Project Size
POE document for Small project sized Analytics : $25K – $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project sized Analytics: >$125K – $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project sized Analytics: >$250K – $500K/year planned Azure Consumption.
ISV: Build & Modernize AI Apps

ISV: Build & Modernize AI Apps Publish

Azure Innovate helps accelerate customer digital transformation and supports partners in delivering innovation projects. In this engagement, partners will build new or modernize their existing apps using Azure application, database, and/or AI services, and publish Marketplace offers. 
The following patterns or their combinations are supported: (i) containerization of applications, (ii) re-platform apps on Azure PaaS, (iii) infusing apps with AI capabilities, (iv) modernization of underlying application data using SQL and NoSQL cloud databases. Setup of Azure security services to support the workloads may be included in the scope.

Nominate your customers today. Then use appropriate POE below for validating the engagement in the MCI portal.

Pilot/POC (Standard)
POE Document for Pilot or Proof of Concept.
Pilot/POC (XL)
POE document for the XL Pilot/POC Offer.
Extra Small Project Size
POE document for Extra Small project size: $10K - $25K/year planned Azure Consumption.
Small Project Size
POE document for Small project sized Analytics : $25K – $125K/year planned Azure Consumption.
Medium Project Size
POE document for Medium project sized Analytics: >$125K – $250K/year planned Azure Consumption.
Large Project Size
POE document for Large project sized Analytics: >$250K – $500K/year planned Azure Consumption.
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Azure Offerings Partner-led Nomination Experience Demo

Learn how to nominate your customers in this in-depth walkthrough of the Nomination experience in the Azure Offerings partner led path.
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ISV Marketplace Transact & Grow offer

The Marketplace Transact and Grow Incentive Campaign reward publishers for driving sales of transactable offers on Microsoft commercial marketplace

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ISV ACR Growth Campaign

The ISV ACR Growth Campaign rewards ISV partners for driving consumption of Microsoft Azure Services including consumption coming from Software as a Service solution built on partners’ own Microsoft Azure subscription and from Infrastructure as a Service or Platform as a Service solutions published as transactable Virtual machines & Azure apps on Microsoft commercial marketplace.

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Resources for Partner Readiness

Azure Offerings Partner-led Hero Summary Deck
Azure Offerings Partner-led Datasheet
Azure Offerings Partner-led FAQ
Complete partner resource collection
Azure Offerings for ISVs: Partner-led Summary Deck
ISV Marketplace Transact & Grow offer
ISV ACR Growth Campaign

Customer and Partner Success

SoftwareONE and Autotechnics Case Study
SVA System Vertrieb Alexander GmbH Case Study

Partners with eligible specializations can start nominating and earning today!

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Investments and incentives

Partner investments and incentives can help drive the technical and workplace innovations you need to advance your business and your customers’ digital transformation. Let’s build, innovate, and grow together to make more possible.
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