ISV partner-led scenarios & incentives

Learn about the supported scenarios for partners developing software, who are often referred to as independent software vendors (ISVs).

Azure Migrate and Modernize

Managed ISVs satisfying eligibility criteria can migrate and modernize customers to Azure.

View criteria

Customer migration and modernization

Customer migration and modernization

Eligibility: Qualified ISVs can nominate end-customer migrations.

In this engagement, partners will provide expert guidance to execute a customer’s migration project to solutions built on Azure. It can include migrating customers to the partner’s SaaS or BYOL offering on Azure.

Next actions: Nominate your customers today. Then use the appropriate proof of execution (POE) below for validating the engagement in the MCI portal.

Extra small project size

POE document for extra small project size ISV SaaS and BYOL: $10K – $25K/year planned Azure consumption.

Small project size

POE document for small project size ISV SaaS and BYOL: $25K – $125K/year planned Azure consumption.

Medium project size

POE document for medium project size ISV SaaS and BYOL: >$125K – $250K/year planned Azure consumption.

Large project size

POE document for large project size ISV SaaS and BYOL: >$250K – $500K/year planned Azure consumption.

Azure Innovate

Qualified ISVs can request funding to create new apps or modernize an existing app to build in AI or analytics functionality.

Azure Innovate

Analytics

Eligibility: Qualified ISVs can self-nominate.

Azure Innovate for Analytics provides guidance, resources, and funding to drive consistent execution and customer experience, accelerating the demand, pipeline, and consumption of Azure Analytics Services.

In this engagement, ISVs will drive migrations and modernization of the data estate for their applications and publish marketplace offers.

The following publish patterns are supported: (i) migration or modernization services of on-premises or cloud data warehouse platforms (ii) new analytics use cases. Projects should be integrating key analytics services—inclusive of Power BI Premium, Synapse, Databricks, Purview, ADX and/or Microsoft Fabric—into their applications. Power BI Premium integrations will be considered only if there is pull-through of Analytics and AI consumption.

Next actions: Nominate your customers today. Then use the appropriate proof of execution (POE) below for validating the engagement in the MCI portal.

Pilot/POV (Standard)

POE document for Pilot or Proof of Value.

Pilot/POV (L)

POE document for the L Pilot or Proof of Value.

Pilot/POV (XL)

POE document for the XL Pilot or Proof of Value.

Extra small project size

POE document for extra small project size Analytics: $10K – $25K/year planned Azure consumption.

Small project size

POE document for small project size Analytics: $25K – $125K/year planned Azure consumption.

Medium project size

POE document for medium project size Analytics: >$125K – $250K/year planned Azure consumption.

Large project size

POE document for large project size Analytics: >$250K – $500K/year planned Azure consumption.

Build and Modernize AI Apps

Eligibility: Qualified ISVs can self-nominate.

In this engagement, ISVs will build new or modernize their existing apps using Azure application, database, and/or AI services, and publish Marketplace offers.

The following patterns or their combinations are supported: (i) containerization of applications, (ii) re-platform apps on Azure PaaS, (iii) infusing apps with AI capabilities, and (iv) modernization of underlying application data using SQL and NoSQL cloud databases. Setup of Azure security services to support the workloads may be included in the scope.

Next actions: Nominate your customers today. Then use the appropriate proof of execution (POE) below for validating the engagement in the MCI portal.

Pilot/POV (Standard)

POE document for Pilot or Proof of Value.

Pilot/POV (L)

POE document for Pilot or Proof of Value.

Pilot/POV (XL)

POE document for the XL Pilot/Proof of Value

Extra small project size

POE document for extra small project size Analytics: $10K – $25K/year planned Azure consumption.

Small project size

POE document for small project size Analytics: $25K – $125K/year planned Azure consumption.

Medium project size

POE document for medium project size Analytics: >$125K – $250K/year planned Azure consumption.

Large project size

POE document for large project size Analytics: >$250K – $500K/year planned Azure consumption.

Innovate with Azure AI Platform 
Innovate with Azure AI Platform engages partners to design and pilot an Azure AI solution.

Eligibility:To participate, partners must attain a Solutions Partner* with certified software** designation or have existing eligibility as of June 30, 2024​.

Next actions: Nominate your customers today. Then use the appropriate proof of execution (POE) below for validating the engagement in the MCI portal.​

Pilot/POV​ (Standard)

POE document for Pilot or Proof of Value.

Pilot/POV​ (L)

POE document for Pilot or Proof of Value.

Pilot/POV​ (XL)

POE document for Pilot or Proof of Value.

Extra small project size​

POE document for extra small project size: $10K – $25K/year planned Azure consumption.

Small project size​ ​

POE document for small project size: $25K – $125K/year planned Azure consumption.​

Medium project size​ ​

POE for medium project size: >$125K – $250K/year planned Azure consumption.​

Large project size​ ​

POE for large project size: >$250K – $500K/year planned Azure consumption.​ ​

*“Solutions Partner” refers to a company that is a member of the Microsoft AI Cloud Partner Program and may offer software, services, and/or solutions to customers. Reference to “Solutions Partner” in any content, materials, resources, web properties, etc. and any associated designation should be not interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rests solely with your business.

**A certification is (1) specific to the solution’s interoperability with Microsoft products and (2) based on self-attestation by the solution owner. Solutions are only certified as of the date the solution is reviewed. Solution functionality and capability are controlled by the solution owner and may be subject to change. The inclusion of a solution in marketplace and any such designations should not be interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rests solely with your business.

Additional ISV incentives

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ISV Success
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ACR Growth Campaign
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Marketplace Transact and Grow