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Glaze experiences 200 percent increase in sales pipeline value after co-selling with Microsoft

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Over the past six months, Glaze, a fast-growing Paris-based marketing technology company, has experienced a tremendous acceleration in business growth as a result of its co-selling activities with Microsoft. Glaze, a former participant in the Microsoft Accelerator program, became a Microsoft partner and now works closely with the Microsoft team, which has provided them with a strategic opportunity to accelerate their business and maximize their capacity to innovate.

“We have seen a 100 percent adoption rate of our technology and we are working closely together with Microsoft Go-To-Market Services to expand to new regions.”

— Gwénaë Flatres, Co-Founder and CEO, Glaze

Mira Emmerling, Co-Founder of Glaze, said that the co-selling activities they have participated in with Microsoft have boosted their exposure and multiplied their contacts and entry points with prospects, which ultimately translates into exponential growth in their pipeline and closed deals.

“For Glaze, the partnership with Microsoft was an obvious and natural fit and our collaboration with the Microsoft team has been priceless. We are excited to continue to form a deeper partnership to further scale across a broader base of clients and to more regions,” Emmerling said.

Glaze engages with their prospects through various co-selling initiatives such as direct meetings, exhibiting at industry events, speaking at conferences such as Microsoft Experiences, and regularly presenting to targeted audiences at the Microsoft Technology Center. “We work closely with the Microsoft field teams to amplify their enterprise outreach, gain key insights, develop stronger relationships with prospects, and close deals more quickly,” Emmerling said.

According to Gwénaël Flatres, Co-Founder and CEO of Glaze, these co-sell activities are paying off. “We have seen a steady increase in qualified leads, a 200 percent increase in sales pipeline value, and notable momentum with enterprise clients such as Engie,” Flatres said. “We have seen a 100 percent adoption rate of our technology and we are working closely together with Microsoft to expand to new regions.”

Glaze is built on top of Microsoft cloud technology and many of Glaze’s current and prospective clients are already Azure users, Emmerling said. This allows Glaze’s team to focus on innovation, enhancing their ability to push the boundaries and bring even more value to the market.

In addition, the partnership with Microsoft acts as a layer of credibility for Glaze’s customers. “Microsoft has an unmatched understanding of the industry and is in a unique position to make targeted introductions with tailored insights,” Emmerling said. “Glaze values that understanding and we believe our partnership with Microsoft is one of the reasons we do business with some of the world’s most established enterprises.”

“Microsoft has an unmatched understanding of the industry and is in a unique position to make targeted introductions with tailored insights. Glaze values that understanding and we believe our partnership with Microsoft is one of the reasons we do business with some of the world’s most established enterprises.”

— Mira Emmerling, Co-Founder, Glaze