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Co-Marketing

Learn how Go-To-Market Services can help you co-market your apps with services on three different levels

What is Co-marketing?

Microsoft Go-To-Market Services offers a variety of co-marketing programs that can help companies of all sizes promote and grow their apps. Through our marketplaces (Azure Marketplace, AppSource, and more), you can easily showcase your solution, connect with customers, and generate leads as soon as you have a production application in market. As your commitment to Microsoft grows, so does our commitment to you—gain access to new and unique GTM benefits beyond the introductory level.

Qualification*:

All businesses with at least one app in market can access these free resources:

Introductory benefits

Qualification*:

Microsoft Azure: $25,000 in consumed revenue over 12 months

Office 365 or Microsoft Dynamics CRM: 1,000 users per month average

Reminder: you must have an app in market built on Microsoft technology with customers to join our service.

Silver benefits

In addition to the introductory benefits, you'll get:

  • Microsoft ISV AppCatalog listing - Showcase your solution to be considered for marketing;
  • Press release support - Create a press release that includes a quote from a Microsoft representative;
  • Co-branded datasheet -Collaborate with Microsoft to create a co-branded datasheet;
  • Mini case study - Work with Microsoft to create a co-branded case study;
  • App of the Day social promotion - Increase exposure through promotion on Microsoft social channels.

Qualification*:

Microsoft Azure: $100,000 in consumed revenue trailing 12 months

Office 365 or Microsoft Dynamics 365: 1,000 monthly active users

SQL: 10 closed deals with proof of execution

Reminder: you must have an app in market built on Microsoft technology with customers to join our service.

 

Gold benefits

Get all the Silver package benefits, and we'll work with you to choose from the following options:

  • Microsoft ISV AppCatalog listing - Showcase your solution to be considered for marketing activities;
  • Press release support - Create a press release that includes a quote from a Microsoft representative;
  • Co-branded datasheet - Collaborate with Microsoft to create a co-branded data sheet;
  • Mini case study - Work with Microsoft to create a co-branded case study;
  • App of the Day social promotion -  Increase exposure through promotion on Microsoft social channels;
  • Nurture marketing campaign - Generate qualified leads with our end-to-end lead-nurturing service;
  • Telesales campaign - Build a pipeline of highly qualified leads;
  • Sales enablement - Create personalized sales materials;
  • BetterWith.Office.com video - Share your Office 365 success story;
  • Promotion on our marketplaces, social channels, and newsletters - Gain exposure through featured placements;
  • MSDN website and magazine - Showcase your app on the MSDN or TechNet websites or in MSDN Magazine;
  • Digital screens in Microsoft offices - Increase exposure for your app on Microsoft office building screens;
  • Industry event co-marketing - Showcase your solution through co-marketing activities with us.

Qualification*:

All businesses with at least one app in market can access these free resources:

Introductory benefits

See a full listing of Microsoft Go-To-Market Services

*Your access to or use of certain GTM, marketing, sales, partner, engineering, and other opportunities or benefits described might be subject to their own separate terms and conditions. Tier qualification is based on consumption levels Gold package-level partners who increase consumption to levels over $100,000 trailing 12 months for Microsoft Azure and 10,000 monthly active users for Office 365, or 10 closed deals with proof of execution for SQL or Microsoft Dynamics 365, could be rewarded with additional benefits.

(1) The use of the term "partner" is for reference and convenience only and does not imply a partnership, joint venture, franchise, or agency relationship.

(2) Microsoft reserves the right to change, modify, add-to, revise, or discontinue any specific opportunities or benefits, at any time. Changes will usually be posted at partner.microsoft.com/go-to-market or communicated to you by email notification, presented when you sign in, or through other reasonable means. Using Program Benefits after the changes become effective means you agree to the new terms. If you don’t agree to the new terms, you must stop using the Program Benefits and exit the Program. Otherwise, the new terms will apply to you.

(3) The information provided here notwithstanding, eligibility to receive certain opportunities and benefits is evaluated on a case-by-case basis; Microsoft in its sole discretion will determine individual eligibility. Continued access to the benefits might, at the sole discretion of Microsoft, be based on your engagement and adherence to the offer-specific terms.

(4) Moving to a next tier of engagement might require additional terms and conditions to be accepted.

(5) Certain opportunities or benefits might not be available in all locations, or might be substituted based on availability.

(6) Any opportunities or benefits provided by Microsoft are personal to you and you may not transfer, sell, share, sublicense, assign, or lend them. Your access to and use of such benefits might be subject to their applicable separate terms, such as click-through license terms.  You may not provide access to or use of any benefits to third parties.

(7) Either you or Microsoft may elect to terminate your access to or use of the opportunities or benefits any time, without cause by providing written notice to the other party at partner.microsoft.com/go-to-market. Neither party will be responsible to the other for any costs or damages that are a direct result of this termination.