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Marketing fundamentals

You want to grow your business. Microsoft wants to help. Here are some videos on a variety of marketing topics we think will help.

Basics of Blogging

Blogs are a great way to generate inbound marketing leads. Learn about creating compelling blog topics, thought leadership style and tone, and use of keywords.

Basics of Social Media—Compelling Profiles

This video details how you can take part in the “Big 4”—Facebook, YouTube, Twitter, and LinkedIn—and use them to market yourself and your company.

Basics of Social Media—Grow Your Network

Learn how to use social media to help grow your network, make personal connections, connect with potential business partners, and connect with customers.

Basics of Public Relations

For many partners, public relations (PR) are used to generate awareness for products and services. Learn how to create a comprehensive PR strategy.

Customer Relationship Management

Learn about what customer relationship management (CRM) systems do and how to use them to create a 360-degree view of your prospects and customers.

Nurture Marketing

Create enduring relationships with customers you care about.

Want more?

The Smart Partner Marketing Center makes it easy for you to save time, save money, and get the tools and support you need to reach your customers.

Not sure where to begin?

Complete a brief Partner Marketing Assessment, and we’ll provide you with some recommendations. It’s all a part of our commitment to help your business grow.