A group talks about their marketing services with Microsoft A group talks about their marketing services with Microsoft

Barracuda reels in deals via Microsoft Go-To-Market Services


In February 2013, Barracuda released its award-winning Web Application Firewall on Windows Azure. Together with the Microsoft Go-To-Market Services team, Barracuda built a successful launch campaign to provide Web Application Firewall functionality for customers deploying applications on Windows Azure. Microsoft helped develop and launch Barracuda’s WAFonAzure landing page and helped organize a speaking session at the Microsoft Worldwide Partner Conference, resulting in a spike of awareness and large pipeline of opportunities.
Barracuda logo

"Microsoft’s marketing and evangelism has helped us pivot toward enterprise customers that augment our already successful volume business, and together we have built a substantial pipeline of deals worldwide."

Oliver Wai, Senior Product Marketing Manager, Barracuda

Building upon the company's success, Microsoft supported Barracuda at ITSA 2013 with a co-branded announcement on the expansion of Barracuda’s Windows Azure solutions to include its NG Firewall and Load Balancer ADC. This campaign led to favorable media coverage in outlets such as Security Week, Channel Pro, and Network World’s “product of the week” column, and positive coverage from the industry analyst community, including Gartner, IDC, and Forrester, ultimately resulting in additional market momentum and enterprise opportunities.

 

Product/Service

Headquartered in the United States, Barracuda provides cloud-connected security and storage solutions that simplify IT. These powerful, easy-to-use, and affordable solutions are trusted by more than 150,000 organizations worldwide and are delivered in appliance, virtual appliance, cloud, and hybrid deployments.

 

Industry

Cross-industry