According to damdy vice president Julien Fauvel, his company’s participation with Microsoft Go-To Market (GTM) Services has been a win-win proposition from the beginning. “For damdy, the collaboration with the Microsoft Go-To Market team has been invaluable,” Fauvel said. “In 2016, damdy revenue growth increased 28%, thanks in part to our co-selling activities with Microsoft Go-To Market Services, and we won business with established enterprise-level companies including Covéa, Enedis, Total and Dassault Systèmes.”

damdy, which provides SaaS software solutions specialized in Marketing Resource Management and Enterprise Video Platform solutions for marketing and communication services firms, first started working with Microsoft GTM Services in 2015. Since then, damdy and Microsoft have utilized a variety of co-sell related activities in order to generate leads and win new business. “We engage with prospects through digital communication, direct meetings, exhibiting at industry events and participating at conferences such as DAM Europe and events like Microsoft Inspire, Marketing For Business, and Microsoft Build.”

For Fauvel, the benefits of working with Microsoft GTM are clear. “The Microsoft Go-To-Market program has enabled damdy to be a full-fledged member of Microsoft ecosystem. It has boosted our exposure and created new leads and points of entry with prospects.” Fauvel said. “We work closely with the Microsoft teams to gain key insights, develop stronger relationships with prospects, close deals more quickly and create a relationship of trust.”

This year, damdy launched two new services based on Microsoft Azure technologies and the company is using Microsoft GTM Services to help increase awareness about them. “At the moment, we are conducting two nurture campaigns with the Microsoft Go-To-Market team to promote our new services, Experience and Intelligent Lib,” Fauvel said. According to Fauvel, damdy’s collaboration with Microsoft GTM Services has helped lead to new business and new customers, including electrical utility provider Enedis, energy producer Total, and 3D design software company Dassault Systèmes.

Now that the collaborative relationship has produced clear results, Fauvel said the two companies have begun a new phase, working on expanding damdy’s reach across Europe. “Damdy is working closely together with Microsoft GTM to expand to new regions, and we recently entered the U.K. market thanks to Microsoft,” Fauvel said. “We look forward to continuing to expand our reach as our relationship with Microsoft continues to expand.”

 

Product/Service

Headquartered in Paris, France, damdy is an online software editor specializing in solutions to manage and broadcast marketing digital content and enterprise video platform.

 

Industry

Cross-industry