A group meeting together for their business

SwaaS gains customers

SwaaS Systems wanted to increase the exposure of its website to attract more potential customers. To that end, it participated in a SiteWit search engine optimization and search engine marketing campaign with the Microsoft Go-To-Market Services team.

"The search engine marketing campaign results were of significant value to us, as we received calls from new markets, including South Africa and Dubai."

Anand Natraj V, Managing Director, SwaaS Systems

The campaign worked wonders, as SwaaS Systems generated leads from new markets, demonstrating its product to a potential customer in South Africa and starting a pilot in Dubai. SwaaS Systems knew that one way to expand its business was by finding new partners. It participated in a Mumbai partner-to-partner event hosted by the Microsoft Go-To-Market Services team. The event helped to identify Cognosys as a valuable partner for SwaaS Systems, which was already using the Cognosys Microsoft Azure media engine and CogCache. SwaaS Systems put together a new bundled value proposition for pharmaceutical enterprises, enabling it to reach new customers.

Product/Service

Headquartered in India and based in Chennai, SwaaS Systems is a market leader in sales force automation for pharmaceutical companies, identifying, creating, and implementing user-friendly software solutions. It has been conferred the prestigious Red Herring Asia 100 award.

Industry

Pharmaceutical