Microsoft Community Connections

Getting started for business associations

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For business associations: Technology education workshops offer membership value and economic impact


As a business association, offering membership value that contributes to economic impact is the ultimate measurement of success. Technology education workshops focused on popular topics like cybersecurity inform your members on the latest trends and technological advancements. According to Boston Consulting Group, small businesses who adopt technology have 15% faster revenue growth and 2 times faster job growth.

The Microsoft Community Connections program offers technology education workshops for your members that are delivered by local technology experts. Known as Microsoft Partners, they are up to date on the latest technology advancements, and offer technology advice and support on a variety of topics to their small business clients each day. For your events, they will be your primary contact, offer their subject matter expertise as a speaker, and will provide the content for the event.

Technology education workshops are great to offer throughout the year, and can be aligned to key event moments that your association participates, including:

  • National Cybersecurity Month (October 2017)
  • Small Business Saturday (November 25, 2017)
  • National Entrepreneurship Week (February 5-9, 2018)
  • National Small Business Week (April 30- May 5, 2018)
Qualifying events requirements:
  • The host organization is a 501c accredited organization serving small businesses
  • You are a levering a Microsoft Partner
  • You are providing technology education events to small business members

Get started

Follow these simple steps to help you plan a successful event.

Step 1

Make a connection

Our local Microsoft technology experts, known as Microsoft partners, are trusted advisors to the community and speak on a variety of topics to educate you members.

Step 2

Select a topic

You will work with your expert to identify a single topic for an event, or to schedule a series of events on various topics that meet your membership association needs. As the subject matter expert, they will present as a speaker and bring presentation materials, and you will secure the location as part of your normal event logistics.

Step 3

Promote your event

Use your social presence, email marketing and other tactics to promote to your members as part of your normal event marketing strategies. Be sure to share your event photos on Twitter using #MSFTMCC.