dresses and a purse

Designing in the clouds

Keeping ahead of fashion starts with forward-thinking IT

Inspiration for the next big trend to walk down the runway could come from anywhere


The intricate pattern found on mosaic tiles or the bright splashes of color in an abstract painting. Perhaps even the specific dyeing process used to produce a faded palette on artisanal rugs. But to take these ideas and transform them into a stunning, ready-to-wear collection made up of flattering, fashionable pieces is no easy task.

That’s exactly what power-house BCBG Max Azria does every season. The company is known for tapping into the latest trends in a subtle, yet cool way–creating relaxed, modern designs with just a little bit of edge.

Behind the seams

As a leading fashion retailer with a long list of celebrity clients, BCBG is always ahead of the times. With 19 brands and 550 retail locations in 45 countries, its 10,000 employees work together to flawlessly execute and deliver the brand’s latest chic designs. From the designers to the photographers and retailers, the entire team works in perfect harmony, taking projects from ideation to the catwalk and into stores.

And what's the magic behind the scenes that makes it all work? Technology.

The thread that holds it all together

Employees depend on email to do just about everything. Like the individual stitches that form the foundation of defining each fashionable piece in a collection, email holds all the bits of information and images BCBG employees need to run things every day.

But not too long ago, that critical system employees depended on so much was in need of an upgrade. The company was using an outdated system. The limited mailbox sizes meant employees couldn't send photos or large attachments: an untenable situation for a company where seeing visuals–such as the cut of a beautifully textured piece of fabric or the design for an elaborate, new pattern¬–is essential.

So BCBG decided it was time for a technological makeover–a technological one–to ensure their system behind the scenes was as fresh and fashion-forward as their designs.

The beauty of technology

The company approached SADA Systems, who migrated the outdated email system to Office 365 in under three weeks. The increased storage capacity and flexibility has been a boon to employees.

Tailoring tools, buttons, and fabric laid astray.

"The biggest advantage of going to Office 365 is I’m no longer tied to the limitation of mailbox size."

– Alison Marino, Project Manager, BCBG

Now employees can shoot off fabulous photos of designers' latest creations without having to worry about a full inbox. And they’re no longer tied to their desks. Even when they’re out on location with only a phone or tablet on hand, they can still create and access the files they need.

"Users can go anywhere they want, and it’s like they’re in the office,” says Kent Fuller, Director of Enterprise Infrastructure Services at BCBG.


Fashion-forward collaboration

The marriage between the beauty of technology and the beauty of fashion gives BCBG the freedom to continuously design inspirational, trendy pieces season after season. As a fashion house with employees spread across multiple locations, that ability to collaborate with the help of one common system is key. Now, with their new system in place, no idea or photo shoot is too big to share. Meaning BCBG can keep their focus on creating beautiful, modern pieces, from designer sketches to the outfits hanging in your closet.


SADA moves BCBG Max Azria to Office 365



BCBG is a recognized global leader of women’s fashion that contains an extensive portfolio of more than 19 brands in both retail and/or wholesale locations in more than 45 countries on five continents. SADA helped move more than 10,000 of BCBG’s users to Office 365 working with Kent Fuller, Director of Enterprise Infrastructure Services at BCBG.

BCBG is a recognized global leader of women’s fashion that contains an extensive portfolio of more than 19 brands in both retail and/or wholesale locations in more than 45 countries on five continents. SADA helped move more than 10,000 of BCBG’s users to Office 365 working with Kent Fuller, Director of Enterprise Infrastructure Services at BCBG.

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SADA moves BCBG Max Azria to Office 365.

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What will your story be?

Then get ready—because the right technology has the power to change everything.