Ensuring the perfect pint
A peek into the life of a New Belgium Beer Ranger
What is a Beer Ranger?
A rugged man or woman clad all in tan, with a wide-brim hat and a red kerchief, patrolling the local watering holes for the perfect pint?
Not exactly. The uniform may vary, but the goal of a Beer Ranger is to be an ambassador of good beer, good cheer, and champion quality assurance in the marketplace. Grab a seat at the bar next to Ranger Austin Whitaker, and you’ll find his enthusiasm for New Belgium beers is second to none. His face lights up as he walks the locals through tastings of the newest varieties, identifying the subtle complexities of each flavor.
His office? A mobile work space. His terrain? Bars and retailers. Often, he faces less-than-ideal environments, working in back rooms, basements, and beer coolers to ensure temperatures are perfect for optimum freshness. But Austin’s craft requires doing whatever it takes to sell more beer.
These men and women are so much more than sales associates. They are Rangers, protecting the values of New Belgium beers.