A historic city takes its new technology focus to a more personal level.
How new industry fits in a town famous for its past.
Mayor Lorena Martinez knew she had a great city. Commonly known as "the land of the good people," Aguascalientes, Mexico is known for its friendly nature, matched only by its soft colonial charm.
Founded in 1575, the city has hosted the largest festival in the country, the San Marcos Fair, for hundreds of years. It's also home to the famous Baroque Government Palace, a building made entirely out of red volcanic stone. Each year, millions of tourists flock to Aguascalientes for historic delights like bullfighting and delectable wines, not to mention its mild climate.
But Aguascalientes is not simply a charming city; it's becoming a major player in the technology industry. As a sizable contributor to Mexico's high-tech manufacturing business, the city has experienced sudden commercial growth, while retaining its famous colonial appeal.