Grey background with animations of coffee cup, cell phone and bar charts

Sell your app

Explore your options for selling and get started on an effective marketing strategy.

Go to market with confidence

Whichever route you choose to sell your app—through Microsoft’s marketplaces, directly to customers, through other partners, or any combination of the three—it’s important to understand how each option works.

Animation of phone, gears, and shopping cart

Microsoft marketplaces

If you’ve built an app for Microsoft Azure, Office, Dynamics 365, Power BI, or Windows, you can sell it in our digital stores.

animation of organizational charts

Direct-to-customer sales

Visit Smart Partner Marketing for guidance and resources for maximizing the impact of your digital marketing efforts.

image of light bulb, computer, and clouds

Sell through partners

Collaborate with members of the Microsoft Partner Network to reach more customers through a variety of cloud-based stores.

Touch Icon

ISV Silver and Gold competencies

Ready to sell your app? The ISV Silver competency helps you bring it to millions of customers and partners around the world. Our ISV Gold competency takes it one step further, putting the power of Microsoft’s global sales force to work to help you grow your business. Look for these ISV program offerings, coming soon.

Get the details
animation of cloud

Capture revenue with ISV Cloud Embed

Our new program helps ISVs build intelligent cloud business applications, integrate with Dynamics 365, and benefit from Microsoft’s vast sales organization.

Get details