Offerings and incentives for software development companies

Explore offerings, incentives, and other supported scenarios and benefits designed to accelerate your business growth.

With ISV Success, you can build and innovate software across the Microsoft Cloud and grow through Microsoft Marketplace. Once enrolled in the Microsoft AI Cloud Partner Program, you can access core benefits, including:

  • AI resources: Gain a competitive edge by developing intelligent apps safeguarded by robust data privacy and security measures.
  • Consultations and support: Get the support you need with 24/7 access to resources and a global community of experts.
  • Developer tools: Accelerate innovation with platforms that empower you to streamline development, reduce costs, and go to market faster.

Updates to the ISV Success Advanced Package

ISV Success includes AI investments spanning hands-on technical enablement, credits for AI development tools, and expanded benefits for software development companies with AI projects. With the ISV Success Advanced Package, software development companies that have attained Solutions Partner* with certified software** designations in Azure, Security, or Industry AI can get the support they need throughout their ISV Success journey.

With a certified software designation in Azure, Security, or Industry AI, you can also qualify for financial incentives to build and deploy AI-powered solutions or migrate end customers to Microsoft Azure-based solutions. Unlock up to $1 million in Azure sponsorship after meeting eligibility criteria:

  • The $8 million Marketplace billed sales (MBS) tier unlocks $800,000 in Azure sponsorship, an incremental increase of $400,000 over the previous tier.
  • The $20 million MBS tier unlocks $1 million in Azure sponsorship, an incremental increase of $200,000 over the previous tier.
View the MCI guideCheck eligibility

With ISV Success, you can build and innovate software across the Microsoft Cloud and grow through Microsoft Marketplace. Once enrolled in the Microsoft AI Cloud Partner Program, you can access core benefits, including:

  • AI resources: Gain a competitive edge by developing intelligent apps safeguarded by robust data privacy and security measures.
  • Consultations and support: Get the support you need with 24/7 access to resources and a global community of experts.
  • Developer tools: Accelerate innovation with platforms that empower you to streamline development, reduce costs, and go to market faster.

Updates to the ISV Success Advanced Package

ISV Success includes AI investments spanning hands-on technical enablement, credits for AI development tools, and expanded benefits for software development companies with AI projects. With the ISV Success Advanced Package, software development companies that have attained Solutions Partner* with certified software** designations in Azure, Security, or Industry AI can get the support they need throughout their ISV Success journey.

With a certified software designation in Azure, Security, or Industry AI, you can also qualify for financial incentives to build and deploy AI-powered solutions or migrate end customers to Microsoft Azure-based solutions. Unlock up to $1 million in Azure sponsorship after meeting eligibility criteria:

  • The $8 million Marketplace billed sales (MBS) tier unlocks $800,000 in Azure sponsorship, an incremental increase of $400,000 over the previous tier.
  • The $20 million MBS tier unlocks $1 million in Azure sponsorship, an incremental increase of $200,000 over the previous tier.
View the MCI guideCheck eligibility

FY26 incentives for software development companies

Access key financial rewards through new FY26 partner incentives and benefits designed to accelerate customer migrations and modernizations. Incentives that are part of the Marketplace Rewards Advanced Package unlock earning opportunities by supporting secure end-customer Azure migrations.

Incentives and eligibility

View eligibility requirements and find incentives that support your business growth.

Earning opportunities

Explore available incentives packages today to start building your business and strengthening your cloud and AI practice.

Certification benefits

Get the most from ISV Success. Certify your solutions to access advanced incentives, reporting, and GTM resources.

FY26 incentives for advanced SIs

Unlock new earning potential and drive Azure migrations with Microsoft FY26 incentives for advanced Systems Integrator (SI) partners through the Azure Accelerate Partner Nominated track. If eligible, you can nominate software development companies and customers for migration projects, with Microsoft validating eligibility before activation. Earn up to $25,000 for qualified migration assessments, with payout tiers similar to software development company-led engagements—empowering you to drive successful cloud transformations for customers.

Incentives and eligibility

View eligibility requirements and find incentives that support your business growth.

Earning opportunities

Explore available incentives packages today to start building your business and strengthening your cloud and AI practice.

Certification benefits

Get the most from ISV Success. Certify your solutions to access advanced incentives, reporting, and GTM resources.

Ways the ISV Success Advanced Package supports your growth

Earn credits to support building and publishing

  • Up to 50 hours of technical consultations
  • Up to $55,000 in Azure credits
  • Up to $100,000 in cash incentives for building and publishing applications in Marketplace with qualifying Azure AI, apps, and data platform services

Grow with Microsoft Marketplace Rewards

  • Up to $175,000 in cash incentives for each end-customer migration to Azure-based applications
  • Incremental go-to-market benefits for Solutions Partners with certified software designations
    • Solution brief or solution battlecard
    • Solution play cards
    • Solution play video

ISV Success Advanced

Explore financial rewards and resources to accelerate transformations with ISV Success Advanced.

ISV Success Advanced

Explore financial rewards and resources to accelerate transformations with ISV Success Advanced.

ISV Success Advanced: Build & Publish

Accelerate digital transformation by designing, piloting, and publishing innovative Azure AI-enabled applications. Develop new or modernized solutions, run proof of value (POV) engagements, and publish to Microsoft Marketplace.

Partner eligibility:

  • Must be enrolled in the Microsoft AI Cloud Partner Program and have one of the following certified software designations: Azure, Security, or Industry AI. Also extended to partners with current Azure IP co-sell top tier benefits.

Maximum earning opportunity:

  • Up to $100,000 per engagement for large (L+) projects (>$250K Azure consumed revenue), with scaled payments for smaller project sizes.
Nominate your projectsMCI guide

ISV Success Advanced: Build & Publish

Accelerate digital transformation by designing, piloting, and publishing innovative Azure AI-enabled applications. Develop new or modernized solutions, run proof of value (POV) engagements, and publish to Microsoft Marketplace.

Partner eligibility:

  • Must be enrolled in the Microsoft AI Cloud Partner Program and have one of the following certified software designations: Azure, Security, or Industry AI. Also extended to partners with current Azure IP co-sell top tier benefits.

Maximum earning opportunity:

  • Up to $100,000 per engagement for large (L+) projects (>$250K Azure consumed revenue), with scaled payments for smaller project sizes.
Nominate your projectsMCI guide

ISV Marketplace Rewards Advanced: Migration Assessment and POV

Lay the foundation for successful cloud migration strategies by delivering migration assessments and proof of value and empowering customers to transition to modern SaaS and data platforms.

Partner eligibility:

  • Must be enrolled in the Microsoft AI Cloud Partner Program and have one of the following certified software designations: Azure, Security, or Industry AI. Also extended to partners with current Azure IP co-sell top tier benefits.

Maximum earning opportunity:

  • Up to $25,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsMCI guide

ISV Marketplace Rewards Advanced: Migration Assessment and POV

Lay the foundation for successful cloud migration strategies by delivering migration assessments and proof of value and empowering customers to transition to modern SaaS and data platforms.

Partner eligibility:

  • Must be enrolled in the Microsoft AI Cloud Partner Program and have one of the following certified software designations: Azure, Security, or Industry AI. Also extended to partners with current Azure IP co-sell top tier benefits.

Maximum earning opportunity:

  • Up to $25,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsMCI guide

ISV Marketplace Rewards Advanced: Customer Migrate & Modernize

Guide customers through secure and efficient migrations to Azure-based SaaS solutions. Provide expert implementation services, including application compatibility assessments and modernization activities.

Partner eligibility:

  • Must be enrolled in the Microsoft AI Cloud Partner Program and have a certified software designation (Azure, Security, Industry AI). Extended to partners with existing top tier benefits.

Maximum earning opportunity:

  • Up to $175,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsMCI guide

ISV Marketplace Rewards Advanced: Customer Migrate & Modernize

Guide customers through secure and efficient migrations to Azure-based SaaS solutions. Provide expert implementation services, including application compatibility assessments and modernization activities.

Partner eligibility:

  • Must be enrolled in the Microsoft AI Cloud Partner Program and have a certified software designation (Azure, Security, Industry AI). Extended to partners with existing top tier benefits.

Maximum earning opportunity:

  • Up to $175,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsMCI guide

Azure Accelerate Partner Nominated: ISV Customer Migrate & Modernize Assessment and POV

Nominate customers for migration and modernization assessments, delivering tailored migration plans and unlocking new Azure opportunities.

Partner eligibility:

  • Must have at least one of the following: Azure Expert MSP or one of these specializations––Infrastructure and Database Migration to Microsoft Azure, Kubernetes on Microsoft Azure, or Migrate Enterprise Applications to Microsoft Azure.

Maximum earning opportunity:

  • Up to $25,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsMCI guide

Azure Accelerate Partner Nominated: ISV Customer Migrate & Modernize Assessment and POV

Nominate customers for migration and modernization assessments, delivering tailored migration plans and unlocking new Azure opportunities.

Partner eligibility:

  • Must have at least one of the following: Azure Expert MSP or one of these specializations––Infrastructure and Database Migration to Microsoft Azure, Kubernetes on Microsoft Azure, or Migrate Enterprise Applications to Microsoft Azure.

Maximum earning opportunity:

  • Up to $25,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsMCI guide

Azure Accelerate Partner Nominated: ISV Customer Migrate & Modernize

Support customers’ full migration journey with expert guidance and implementation, from assessment to modernization, leveraging Azure’s robust platform and resources.

Partner eligibility:

  • Must have at least one of the following: Azure Expert MSP or one of these specializations––Infrastructure and Database Migration to Microsoft Azure, Kubernetes on Microsoft Azure, or Migrate Enterprise Applications to Microsoft Azure.

Maximum earning opportunity:

  • Up to $175,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsMCI guide

Azure Accelerate Partner Nominated: ISV Customer Migrate & Modernize

Support customers’ full migration journey with expert guidance and implementation, from assessment to modernization, leveraging Azure’s robust platform and resources.

Partner eligibility:

  • Must have at least one of the following: Azure Expert MSP or one of these specializations––Infrastructure and Database Migration to Microsoft Azure, Kubernetes on Microsoft Azure, or Migrate Enterprise Applications to Microsoft Azure.

Maximum earning opportunity:

  • Up to $175,000 per engagement for large (L+) projects (>$250K Azure consumed revenue or >$1.25M annual contract value).
Nominate your projectsMCI guide

*“Solutions Partner” refers to a company that is a member of the Microsoft AI Cloud Partner Program and may offer software, services, and/or solutions to customers. Reference to “Solutions Partner” in any content, materials, resources, web properties, etc. and any associated designation should be not interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rests solely with your business.

**A certification is (1) specific to the solution’s interoperability with Microsoft products and (2) based on self-attestation by the solution owner. Solutions are only certified as of the date the solution is reviewed. Solution functionality and capability are controlled by the solution owner and may be subject to change. The inclusion of a solution in marketplace and any such designations should not be interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rests solely with your business.

1 Throughout this document, $ refers to US dollar (USD).