OEM Distributor Incentives Program Resource Center

Created Date 2018-09-21 |  Modified Date 2022-07-15

Applies to: OEM Distributor Incentives Program
Add a link to collect partners’ feedback regarding the new POE claim submission process launched on July 1, 2022.

Updated July 01, 2022

  • Co-op Marketing Guide for FY23 Software Incentive Programs effective July 1, 2022 is now available.
  • Add a link for FY23 Channel Programs Claim Policy Changes effective July 1, 2022.

Updated June 30, 2022

Training material for FY23 Software Incentive Programs effective January 1, 2022 is now available.

Updated June 28, 2022

Added New FY23 AOD Incentive Program letters.

Updated June 20, 2022

Added a link to a new download page titled Upcoming Partners Training Sessions for FY23 Software Channel Programs which provides details on training and changes for FY23 program.

Updated December 27, 2021

FY22 Co-op Marketing Guidebook effective January 1, 2022 is now available.

Updated October 27, 2021

The FY22 Distributor Program Letters effective October 1, 2021 are now available.

Update Summary – June 30, 2021

The FY22 Distributor Program Letters and OEM Co-op Guidebook effective July 1, 2021 are now available.

Update Summary – December 29, 2020

The FY21 Distributor Program Letters and OEM Co-op Marketing Guidebook effective January 1, 2021 are now available.

Update Summary – October 15, 2020

Added the FY21 OEM Co-op Marketing Guidebook (October Update) to FY21 Marketing Resources. Updates include:

  • Addition of Commercial Distributors to OEM Distributor incentive program.
  • Clarification and examples of Proof of Execution (POE).
  • Updates to Windows branding and logo guidelines.
  • Updates to Microsoft 365 and Microsoft Office branding guidelines.
  • Additional information regarding tax requirements and payment processing.

Update Summary – October 6, 2020

Added FY21 Distributor Product Incentives Program Letters effective October 1, 2020, to FY21 resources.

Update Summary – July 9, 2020

FY21 resources are now available to include FY21 Program Letters and FY21 OEM Co-op Marketing Guidebook.

Update Summary – April 1, 2020

Added FY20 Program Letter – April update to FY20 Resources. This update is effective April 1, 2020, and applies to Authorized OEM Distributors located within the United States only.

Update Summary – January 28, 2020

Added FY20 H2 OEM Co-op Marketing Guidebook to FY20 Training Resources.

OEM Distributor Incentives program provides channel incentives, including cash rebates and co-op marketing funds, to participating Authorized OEM Distributors and Commercial Distributors for qualifying sales of Microsoft Software licenses and products.

Important Resources

FY23 Program Resources


FY23 Marketing Resources


FY22 Program Resources

FY22 Marketing Resources

FY21 Program Resources

FY21 Marketing Resources

FY20 Program Resources

FY20 Marketing Resources

Helpful Resources