Adapting the summit for virtual execution
With only one week to transform the QLP Summit from an in-person event to a virtual one, Tech Data knew they would have to get organized and adapt their schedule quickly.
They started by consolidating their agenda to three half-days and preparing Teams meetings for each session. With the logistics tightened up, the key challenge to face was ensuring that each day would be engaging and impactful. To do this, the event team made sure to brief speakers on the virtual delivery mode and how to adjust their content to encourage audience interaction.
By leveraging the in-meeting chat feature, audiences were able to provide feedback, ask questions, and contribute insight with ease, whenever they wanted, without disrupting the session. This made participants feel engaged, provided a helpful record for the organizers, and further reinforced the summit’s culture of inclusion.
All in all, the summit was a huge success. Over 100 attendees joined virtually for each of three days, exchanging over 450 conversations and attending 16 different workshops. Tech Data covered 35 different topics and captured 19 hours of video via Microsoft Teams.
The feedback from participants was overwhelmingly positive, revealing a common theme of pleasant surprise at how well the virtual summit worked. By leaning into the capabilities of Microsoft Teams, Tech Data’s summit generated renewed energy amongst stakeholders and exceptional levels of engagement, leading to immediate post-event impact.
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