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Encodian raises subscriptions by 700% with Marketplace Rewards

Microsoft Co-Sell partner expands market reach for its flagship product, Encodian Flowr, which works with Microsoft Power Automate.

Microsoft Co-Sell partner aims to amplify its profile

Microsoft partner Encodian wanted to strengthen its presence across the Microsoft ecosystem.

Tapping into marketplace transactability and more

Encodian collaborated with Microsoft Marketplace Rewards to enable transactable offers via the Microsoft commercial marketplace.

Success follows optimization of listing

Within six months of optimizing its Encodian Flowr marketplace listing, Encodian achieved a 7x increase in subscriptions.

Empowering automation for Microsoft 365

From its headquarters in the United Kingdom, Encodian serves more than 40,000 customers around the world, encompassing government, education, legal services, the financial sector, and beyond. Its growing team of nearly 50 staff members embody a culture rooted in innovation and practical enablement, building tools that slot seamlessly into Microsoft 365 so users don't need to leave the platforms they trust. Encodian became a Microsoft partner in 2016 and a Microsoft Co-Sell partner in 2020.

The company's flagship product, Encodian Flowr, is a collection of specialized connectors for Microsoft Power Automate that can be utilized across Microsoft Power Platform. Flowr enables organizations to streamline document generation, conversion, and processing directly within Power Automate and Power Apps. From creating dynamic PDFs and building Microsoft Word files to manipulating images and more, Flowr delivers powerful automation that integrates seamlessly with Microsoft 365.

Expanding visibility for Flowr in the marketplace

Encodian joined the Marketplace Rewards program to strengthen the visibility and adoption of Flowr in the Microsoft commercial marketplace. As demand for Power Platform-based automation continues to grow, Encodian wanted to ensure Flowr was discoverable, trusted, and promoted within the Microsoft ecosystem, especially to customers looking to streamline file generation and manipulation automation.

“Microsoft’s marketplace enables us to amplify our presence in the Power Platform ecosystem, aligning our growth directly with the tools our customers already trust and use every day,” said Eva Luna-Rose, Marketing Manager for Encodian.

Marketplace Rewards supplied Encodian with marketing, sales, and technical benefits along with expert guidance from an engagement manager, and Encodian capitalized on the opportunity. Within six months of optimizing its Flowr listing, Encodian realized a sevenfold increase in subscriptions via the marketplace.

“Partnering with Microsoft through the Marketplace Rewards program has been a game changer for Encodian. We’ve already significantly expanded our market reach and have been connecting with customers we may not have reached otherwise.”

—Jay Goodison, Co-Founder and CEO, Encodian
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