AI is shifting quickly from experimentation to measurable impact. Customers are moving faster and asking for AI that scales profitably, reliably, and globally, without added risk or complexity. With the latest platform investments, Microsoft Azure provides a strong foundation for AI at scale, creating an opportunity for you to differentiate your services.
Since the start of the year, we’ve shared updates that help you stay current on Azure, from expanding global AI data center capacity through our Community-First AI Infrastructure initiative, to introducing Maia 200, our latest AI inference accelerator designed to deliver competitive performance per dollar and support the move from AI pilot to production with confidence.
To empower you to turn these platform investments into sharper customer conversations, join the March 10 partner webinar for an early preview of key announcements from the Microsoft Azure Summit: Migrate and Modernize with Agentic AI. You will get a clear view of what’s changing, why it matters, and how to engage customers with confidence as they move from migration to modernization and AI-driven growth.
Below are the updates for this month.
Customer-facing updates
- Microsoft recently acquired Osmos to extend Microsoft Fabric with agentic data engineering, accelerating autonomous data preparation and transformation so customers can turn data in OneLake into analytics‑ready and AI‑ready assets faster. This unlocks new partner opportunities to modernize complex data workflows and accelerate AI outcomes with less manual effort. View a full list of Microsoft Fabric updates.
- Claude Opus 4.6 in Azure AI Foundry brings Anthropic’s most advanced reasoning model to Azure, enabling partners to build and deploy trusted agents for coding, enterprise workflows, and knowledge work. Integrated with Foundry governance and Azure security, partners use this platform to move AI solutions from experimentation to production at scale.
- Azure Databricks Supervisor Agent is now generally available, enabling orchestrated multi‑agent AI workflows on Azure with built‑in governance through Unity Catalog. This marks a concrete step toward enterprise‑grade agentic AI for partners building analytics and AI solutions on Azure.
- SQL Server 2025 is now generally available. Designed to meet customers wherever they run today—on‑premises, multicloud, or planning their Azure journey—it removes friction and creates a clear path forward. For partners, it’s not the endgame, but the on‑ramp to land, expand, and modernize customers on Azure. Register for a free trial.
Partner enablement and actionable tools
- Microsoft Marketplace is projected to be a $300 billion1 partner revenue opportunity by 2030, according to a commissioned study by Omdia. Partners selling through Marketplace are experiencing revenue growth, closing deals faster, and landing larger opportunities.2 Read the blog to learn more.
- Partner Marketing Center Pro is an AI‑driven marketing hub that empowers partners to find, customize, and launch campaigns faster—from asset creation and intelligent translation to campaign reporting and guided AI support. The tool supports partners in generating demand and moving from launch to results more efficiently.
Incentives and offers
- FY26 partner incentives now reward software development companies for accelerating customer migration and modernization. Partners with certified Azure, Security, or Industry AI designations can earn up to $175,000 for qualifying customer Migrate & Modernize engagements, creating a stronger on‑ramp to AI adoption and Azure growth.
- New Digital Sovereignty specialization: Showcase your expertise in secure, compliant, and sovereign cloud solutions with the new Digital Sovereignty specialization. Gain enhanced visibility, priority access to sovereign cloud opportunities, and specialized badging by meeting rigorous audit criteria.
Events and skilling
- On March 10, join a partner webinar for an early, guided preview of the Microsoft Azure Summit: Migrate and Modernize with Agentic AI—with insight into key messages, product updates, and how they translate into partner-led customer opportunities.
- FABCON will be held in Atlanta from March 16–20. It’s a chance to learn, connect with peers, and get practical insights into how teams are using Microsoft Fabric in the real world. SQLCON is now co-located with FABCON, so attendees get two conferences in one location.
- Join us on April 28 for the sixth annual Azure Cosmos DB Conf, a free virtual developer event co-hosted by Microsoft and the Azure Cosmos DB community.
- As the Microsoft AI Tour for Partners moves through global markets, it’s creating space for in‑person learning, shared experiences, and candid conversations with peers. The field insights that emerge from these events help partners refine what’s working and spot new opportunities ahead.
- Don’t forget to continue checking the Partner Skilling Hub for the latest role‑based skilling, certifications, and events to help you grow your Microsoft practice.
Partner Success Stories: Differentiated capabilities in action
These examples show differentiated partner capabilities in practice, from modernizing core platforms to creating a foundation for production-grade AI.
EHC Consulting: Modernize mission-critical healthcare workloads, with performance and cost outcomes: EHC Consulting guided Community Health Network’s phased Epic migration to Azure, helping avoid $9 million in hardware costs, improve response times by 20%, and reduce exceptions by 50%—all without business disruption in a year-long project.
SoftwareOne: Use Azure Arc to modernize with less disruption and unlock licensing efficiency: SoftwareOne helped Olos Tecnología e Sistemas modernize their operations by using Azure Arc to create a hybrid environment with real-time cost transparency and automated usage-based billing, resulting in improved efficiency and reduced costs.
Tiger Analytics: Migrate analytics to Azure and Snowflake, then optimize cost and speed for AI readiness: Tiger Analytics migrated a retailer’s analytics workloads to Azure and Snowflake in 10 months with 100% success, reducing compute costs by 34% and modernizing usability with real-time dashboards and Streamlit apps.
Let’s build what’s next—together
Stay connected with what’s new in Azure. Join the conversation on our partner community sites, explore the Microsoft Cloud & AI partner site, and subscribe to the new Azure Partner Pulse—a monthly newsletter delivering timely Azure news, insights, and updates. The first edition goes live in April.
1 Throughout this document, $ refers to US dollar (USD).
2 Omdia, Partner Ecosystem Multiplier: The Microsoft Marketplace Opportunity, December 2025. Omdia estimates significant partner revenue opportunity via Microsoft Marketplace. Results are not an endorsement of Microsoft. Any reliance on these results is at the third party’s own risk.