The SMB market is a large and rapidly growing opportunity. As businesses rethink how they operate, secure, and scale, demand for cloud and AI continues to accelerate. Partners play a key role in helping SMB customers navigate this transformation – turning complexity into impact with the right solutions at the right time. For SMBs, outcomes matter more than products. They aren’t looking for a catalog—they need solutions to real business challenges. This shift makes meaningful, customer-focused conversations critical. In FY27, we’re supporting you with conversation-led approaches that are anchored in the business challenges customers are trying to solve. This collection helps you focus on two priority opportunities:• Create a competitive edge with AI — Move beyond pilots to scale AI that drives real outcomes.• Modernize data to drive results and leverage AI —do more with your data and power cost-efficient business growth with Azure, by modernizing confidently You’ll find ready-to-use decks, customer stories, partner guidance, and customizable campaigns assets to help you lead with confidence and turn momentum into growth.