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Adoption and Change Management specialization – retired

Program Overview and Requirements

Program Overview

The Adoption and Change Management specialization has been retired as of June 25, 2026. New enrollments and renewals will no longer be accepted. If you are currently enrolled, your specialization will remain active until your anniversary date. Adoption and change management capabilities are now evaluated within product-aligned specializations. Explore other specializations to continue demonstrating your expertise.

Partners who demonstrate deep knowledge, extensive experience, and proven success driving Microsoft 365 usage and organizational change by providing adoption and change management services may seek the Adoption and Change Management specialization.

Customers are six times more likely to meet or exceed business objectives with effective change management¹. To help customers realize desired outcomes, it’s critical that end users adopt new services and embrace behavioral changes. Adoption and change management services present partners with a unique opportunity to create new revenue streams and deliver lifetime value to customers through Microsoft 365 adoption. The Adoption and Change Management specialization allows partners with an active Solutions Partner for Modern Work designation to further differentiate their organizations, demonstrate their capabilities, and build stronger connections with customers.

Partners who meet the comprehensive requirements to earn a specialization receive a customer-facing label that they can display on their business profile in Microsoft Marketplace, are prioritized in customer searches to drive new business, and can generate a certified letter from Microsoft that verifies the specialization that they have earned.

1Prosci® 2018 Benchmarking data. Data from 2007, 2009, 2011, 2013, 2015, 2017.

How do I apply?

New enrollments and renewals will no longer be accepted for the Adoption and Change Management specialization.

What are the requirements?

Eligible partners must meet the highest standards for service delivery and support. All requirements will be verified by Microsoft and/or a third-party vendor, either automatically or by manual review, and are subject to change.

Details

The Adoption and Change Management specialization has been retired. The previous criteria were as follows:

Your organization must have an active Solutions Partner for Modern Work designation.

Details

The Adoption and Change Management specialization has been retired. The previous criteria were as follows:

Your organization must achieve a minimum of three customer tenants with 40% usage on SharePoint, Teams, and/or VivaEngage in a trailing twelve-month period.

AND

Your organization must achieve a minimum of 10,000 monthly active usage (MAU) growth within SharePoint, Teams and/or VivaEngage in a trailing twelve-month period.

Monthly Active Usage (MAU): Monthly Active Usage is calculated on a rolling 28-day basis and represents the unique number of users taking an intentional action on a specific service.

Your company should achieve MAU through Claiming Partner of Record (CPOR).

Additional CPOR and Microsoft resources can be found here.

Details

The Adoption and Change Management specialization has been retired. The previous criteria were as follows:

Have at least two individuals who passed the Microsoft Services Adoption Specialist Partner University Assessment.

Details

The Adoption and Change Management specialization has been retired. The previous criteria were as follows:

Provide three customer references that demonstrate the ability to drive customer organizational change through adoption and change management services using Microsoft 365 technologies. Review our guidelines for customer references before submitting.