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Market your app

There’s more than one way to sell your app. Explore the options and start building a marketing strategy that works for you.

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Multiple ways to take your app to market

Choose from one, two or all options to get your app into the hands of customers.

Things to consider when selling through Microsoft’s marketplaces

Open the door to millions of customers when you sell your app through one of our existing marketplaces. If you’ve built an app for Microsoft Azure, Office, Dynamics, Power BI or Windows, you can sell it in the digital stores where those customers shop. Each marketplace has a set of requirements, such as getting your app tested and certified. Get started today by understanding these requirements.

AppSource

Increase reach, discoverability and usage of your line-of-business SaaS apps.

Office Store

Make your Office and SharePoint Add-ins, or Office 365 apps available to customers.

Windows Store

Put your apps and games for all Windows 10 devices in front of customers.

Things to consider when selling directly to your customers

Achieve greater margins and own the entire customer relationship by selling direct.

What is the unique value your app brings to customers?
Do you have a website? Is it optimized to make it easy for
    customers to find you?
Have you collected customer success stories?
Do you have people on your team who can devote time to
    marketing activities?

Test your digital marketing readiness, get helpful tips, and access resources with Smart Partner Marketing.

Get started

If you’re not yet ready, get the best recommendation for your business’ unique traits when you take the assessment.

Assess your skills

Things to consider when selling through a partner

Reach more customers and gain the infrastructure you need to sell and support your app. The Microsoft Partner Network is made up of thousands of partners around the world, many of whom have their own marketplaces. If you would like to sell through one or several of these cloud-based stores, you’ll have to think about:

What makes your app unique?
How much of your profit are you willing to share?
Do you have staff and/or content available that can teach a third-party seller how to sell your app?
What is your strategy for delivering technical support?
You will need to agree to some rules with your new partner(s). What are your must-haves?


Learn more

How to get co-marketing and co-selling assistance

Microsoft has a dedicated team ready to work with you on joint launch planning, channel development, leading sharing and other marketing services that expand as your usage of Microsoft products and platforms grows. Microsoft Go-To-Market Services has three qualification levels:

  • Introductory: All businesses with at least one app in market can access free resources
  • *Silver: At least on app in market plus $25,000 in consumed Microsoft Azure revenue over 12 months, 1,000 Office 365 or Microsoft Dynamics CRM users per month average
  • *Gold: At least one app in market plus $100,000 in consumed Microsoft Azure revenue over 12 months, 1,000 Office 365 or Microsoft Dynamics CRM users per month average and 10 closed SQL deals with proof of execution

Click on the link below to find out what Go-To-Market benefits are available at each level and how to get started.

Learn more

*Silver and gold qualification levels in Microsoft GTM Services are not aligned to silver and gold competency levels in the Microsoft Partner Network. All partners must meet the specific GTM qualifications to receive the benefits at each level. 

Things to consider when selling through Microsoft’s marketplaces

Open the door to millions of customers when you sell your app through one of our existing marketplaces. If you’ve built an app for Microsoft Azure, Office, Dynamics, Power BI or Windows, you can sell it in the digital stores where those customers shop. Each marketplace has a set of requirements, such as getting your app tested and certified. Get started today by understanding these requirements.

AppSource

Increase reach, discoverability and usage of your line-of-business SaaS apps.

Office Store

Make your Office and SharePoint Add-ins, or Office 365 apps available to customers.

Windows Store

Put your apps and games for all Windows 10 devices in front of customers.