Small and medium-sized businesses (SMBs) are the backbone of the global economy, with around 400 million firms worldwide. They account for 90-95% of all businesses and need reliable and innovative solutions to grow and thrive. As our partners, you have a vital role and a great opportunity to help SMBs achieve their goals, while expanding your own business. This Solution Area execution guidance will help you optimize the SMB opportunity, by providing you with readiness & certification options, programs and resources for targeting and engaging with SMB customers, and Microsoft support along the way.