Streamlining data collection and providing real-time reporting
MCC is still uncovering benefits and distilling future use cases from this initial effort. The solution has already been widely adopted and is adding business value.
In particular, the delivery of in-event reporting on key performance indicators (KPIs) via a mobile experience has allowed MCC to provide real-time reporting while reducing the effort needed to collect and collate data.
Reducing costs and food wastage with live catering dashboards
Epicure Management had previously received sales metrics during the game every 15 minutes via email—a report collated manually by a staff member during the hours leading up to the event and updated throughout the event.
The release of the MCC catering dashboard provides real-time sales metrics (including actuals versus forecast), updated every 30 seconds. The integration and delivery of updated information is fully automated which reduces the need for the manual production of the Epicure reports. The new MCC Power BI solution also provides updates over the full course of the event, while the prior solution provided updates only for the first two hours.
As a result of the new Power BI application, Epicure is now making impactful pre-planning and in-game business decisions. David Mercer, former head of Epicure, stated “These BI projects will lead to potential cost savings of 1.5 percent in labor ($450,000 AUD per year) and 1 percent COGs via reduced wastage ($300,000 AUD per year)”.
Deriving new insights into crowd dynamics with live attendance dashboards
Previously, MCC management and executives received SMS text messages every 30 minutes providing updates on attendance numbers. The new attendance dashboard, delivered via a mobile experience, provides updated attendance information every 30 seconds. The information, beyond simply being more current, enables insights not previously available.
For example, insights about attendee movement during event intervals, such as quarter-time or half-time, can show details such as how many patrons exit the grounds for a break; on Anzac day, the data showed that 3,000 MCC members came to the ground early to get seats. Understanding how crowds move throughout the grounds, MCC now positions itself to provide better experiences for its customers—optimizing how staff are deployed and how attendees interface with key services.
Revenite’s solution has given MCC the ability to make informed, impactful and timely decisions and provided insights into customer behavior during events – neither or which were possible before engaging with Revenite. Reduction in costs for MCC and their catering vendors is one of the many realized and ongoing benefits enabled by data for the tenured and prestigious club.